3 Hot Tips On Marketing To Your List

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How to cut through, get subscribers to open and click on your emails?

They say 10% is a good open rate. 2-3% of that figure may click on your link. You see how hard you have to work when you have a list under 1000….

Tip #1

Make your email stand out with a compelling subject line:

Here’s a small list of winning subject lines

Subject: 3 ways to profit from PLR right this minute

Subject: How to go from zero to $100 per day in 30 days

Subject: Live demo exactly how this software raked in $500 in five hours

When you read such headlines, your curiosity peaks and you think, Damn it, I want to see that… I want it too! If your subject line doesn’t arouse curiosity and desire, you might like to re-write it.

Tip #2

Don’t be too tricksy with your subject lines simply in order to get your subscriber to open your emails. I frequently unsubscribe the second I feel I’ve been taken a ride – even on an email. Don’t you? Do you like being told you’re going to watch a video that shows you how to do something, only to arrive on a Clickbank sales page?

Emails with subject lines like: “Your account has been activated”.  What ‘account’?

‘Your PayPal commission’ So you open it thinking, Maybe I made a sale. No, you’re being asked to subscribe or even by something. It’s irritating.

Be creative but be straight. And for the mot part write it the same way you would if you were writing to your brother or sister, or a friend.

Tip #3

Make your emails as entertaining as possible. Add some humor, some personal details, what you’ve been up to (as long as it’s not the washing up or doing drugs!), link to world news… It only has to be a short paragraph. After all, what can you tell about a marketer who writes, ‘Hurry now, this list expires in 24 hours, don’t miss out on this amazing gift!’ He or she hasn’t the slightest bit of interest in communicating with you, or ever getting to know you. You’re just fodder for his/her machine.

It’s easy to forget your list are comprised of real people. When I started copywriting15 years ago  many corporations were still writing to their customers with a stiffness and formality that betrayed a lack of imagination and emotional intelligence. Things are better now. And with social media becoming ever more ubiquitous it’s essential your emails project EMOTIONAL INTELLIGENCE.

Want more help with your copy and internet marketing? Check out:

Power Up Your Squeeze Page

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3 Responses to “3 Hot Tips On Marketing To Your List”

  1. Wayne Evans April 6, 2011 at 11:39 am #

    Hi Nic

    Lovely post mate, I really enjoyed reading it.

    I agree with you on the subject line, it’s your one chance to get it right. The final tip worries me because I had 20 years working in a financial institution, which pleasured itself on being formal! Bugger…


    Wayne Evans
    Wayne Evans recently posted..Adswaps

    • admin April 6, 2011 at 7:56 pm #

      thanks for dropping by Wayne. Nic

  2. Camille April 12, 2011 at 8:52 pm #

    My new word for the day is “ubiquitous” which means omnipresent. Not sure I’ll pronounce it correctly but I’ll be able to spell it at least. Thanks for sharing these tips, I do agree that emotional intelligence works better than being formal or dishonest.

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