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How to make money with PLR in internet marketing

by on November 30, 2011 in Product creation

PLR – or private label rights content – is content written by someone else which you have the right to modify and sell or give away. Sounds good, doesn’t it? Buy something once at x, cut it up and tweak, sell it for x several times over and make a profit.

The main problem with this form of marketing is that a lot of PLR is waffle and so generic as to be useless and a lot of people know this and shy away from PLR, especially in the internet marketing niche. So, to begin with, you want to work only with quality PLR. If you sell or even give away crap, you will harm your long-term reputation. You also want to add value to any PLR you buy, so it stands out as being one class better than what you purchased.

If you are going to buy some PLR, I suggest you choose products that solve a specific problem in a short period of time.
Look for proof, too, that the stuff you’re buying delivers results – for example, screenshots of Paypal earnings, testimonials, reviews.

How to use PLR effectively
Convention has it you buy 2 or 3 PLR packages, cut them up, re-shape to target the earlier mentioned specific need and sell as your own. It’s the lazy way to product creation. And yes, you can do that. Although in the internet marketing niche, in my experience this is a lot harder than it sounds. Because marketers with any experience are quick to pounce on rehashed material and condemn it. You’d probably be better off, cutting up the PLR content and distributing it through your autoresponder sequence as a newsletter providing useful content for free. This will ingratiate you to your subscribers and instil confidence in them that your emails are worth reading and acting upon. This is in turn will encourage them to buy from you when, from time to time, you market your own products to them or recommend a product as an affiliate.

So let’s say you spend $37 on a high end PLR product. You could cut that up and divide among your lists and make that last as free content in your AR sequence for up to 1 year. This alone would create enough goodwill to get you back your initial investment many time over during that same period of time.

You could also cut away some of your PLR to use as a giveaway on a squeeze page. On the redirect you could then offer the new subscriber a related product also crafted from the same PLR package, or if that didn’t work, a related product of your own or created by some other marketer.

You could get a product made – e.g. squeeze pages made by designer. Then sell these plus the Private Label Rights for these.
I was listening to an interview with the prolific and ubiquitous marketer Jason Fladlien recently as he revealed he had offered to write a free report and design a squeeze page for you for a certain price while he kept the rights to the report. He also embedded his reports with affiliate links – another way of monetizing the PLR you’ve invested in.

Use PLR as a bonus

Offering bonuses is a great way of maximizing your affiliate offerings. When I’m interested in a product I very often do a search for “product name +bonuses”. If the bonuses are good, I’m likely to buy from the person offering them, not a link that arrived in my inbox. So, you can offer bonuses on stuff you’re selling and also add them to your squeeze page freebies. Every time I’ve offered a bonus on a squeeze page it’s helped boost the optins.

Sub-nicheing

Let’s say you buy some PLR on Time Management. Now niche it down to time market management for internet marketers or in email marketing or time management for web designers, etc. This is what you call re-leveraging content by calling it something more specific. You win with more targeted keywords (SEO) and on the basis of differentiation. Like I said earlier – offer a specific solution to a specific problem whenever possible.

You can also cut up and refashion your PLR to put it on Kindle, Scribe.com, slideshare etc. Submit your PLR to directories. Repurpose content and make micro blogs, get visitors to opt in to your micro blog. If the PLR you bought is video, distribute across your video sites – youtube, vimeo, dailymotion, etc.

I have to admit I’m not a big fan of PLR – I so rarely find anything really current and cutting edge. However, if you can find reliable sources/products, the above strategies will make you way more money than your initial investment – and that’s what counts.
Here’s one good PLR product I came across you might like to start with – specific help with making money from blogging. Hope this helps.

 

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WSO Domination review

by on October 29, 2011 in Reviews

 

Warrior Special Offers or WSOs are becoming a hot topic in 2011. So if you’re doing anything in internet marketing, especially that niche itself, you really do need to be producing WSOs of your own.

But what makes a WSO? More importantly, what makes a good one? How best to promote one? Where do you get affiliates from? How do you use the Warrior Forum’s horrible BB code to best effect…?

All these – and more – questions are answered in concise an understated detail by the down-to-earth and level-headed Geordie, John Thornhill, in his new product WSO Domination.

I bought WSO Domination on Friday, as I’m planning another WSO myself, so I was hoping to pick up a few tips from a more experienced internet marketer.

First thing you notice is that the course is very well set out, taking you from the absolute basics – What is the Warrior Forum? and Why Create a WSO? – to BB coding for forum marketing.  He even goes into Changing Image Background Colour on images you insert into the html editor on the Warrior Forum. You might think that’s no big deal, but first time I ran a WSO my sales page looked like a nasty patchwork of cheap and nasty sales pages, simply because I didn’t understand the interface. It’s great to see a marketer go into this kind of detail – so often overlooked by other marketers who assume you either know this stuff already.

Each section is broken down to bite-sized 10 minute videos.  I believe I counted 23 in total. The content is very well scripted and John narrates in a concise and measured Newcastle accent, without ever being dry and boring. And for each video you have the equivalent content in MP4, iPad, iPhone, iPod and PDF formats.  So you’re spoilt for choice as to how you consume this valuable course!

John also has a couple of bonuses for you: one is a course in making a professional ebook, presented by fellow Geordie Dan Sumner and the other is a piece of software – Clickbank Affiliate Master – that will allow you to create multiple affiliate links for additional pages in your Clickbank product, thus endearing you to your affiliates.

Personally I think this is the best product/course I’ve come across on producing a WSO.  Awesome value at under $10. This is generous indeed. Nice one John!

Click WSO Domination to see for yourself.

 

Rating *****

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Get response – or in this case get no response

by on October 11, 2011 in Automation

Here’s what I call an example of bad customer service.

In July 2011 I discover to my horror that I have been billed by Get Response yet again, in spite of having had their written assurance that they understood I no longer wanted to renew my subscription with them.

Worse, when I try to get in touch with them, a couple weeks ago, I am directed to a page that instructs me to ‘Update billing details’.  So I have to pay them in order to inform them that they have billed me when no such billing should have occurred! Terrific. I click Contact and get the same page and instruction. I click Support and – you guessed it – get the same instruction. I call their helpline and get through to an answer machine that cuts me off. By now I am pretty much fuming.  Furthermore there isn’t any sign of an address on their website. I am only too relieved that my visa debit card they were using expired a few months ago.

To any sane person this is unacceptable behaviour. I’ll be sticking with Aweber – at least you can contact them and they write back!

This kind of lack of transparency and accountability is what people hate about working on the internet. I come across it less frequently these days, but was pretty amazed to experience this kind of thing from such a recognized name. This post stays up until I get an adequate response from Get Response.

 

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Viral List-Building [Siphon Hardcore review]

Viral List-Building [Siphon Hardcore review]

by on October 2, 2011 in List Building

Syphon HardcoreCame across this the other day… a viral list-building system recommended to me by a list-building buddy – 5iphon Hardcore.

This is how it works… When you refer 5 other members to 5iphon.com, the system ‘unlocks’ so that every next person who clicks on your link will go to your Siphon website and is added to your autoresponder list. So your siphon website works like a typical squeeze page, but with the crucial difference that everyone coming into your list after your first five referrals must now themselves refer 5 people to your list before they can ‘unlock’ their list-building siphon website.

So if you get 10 people to subscribe to your 5iphon website using your 5yphon referral link, that’s 10 people subscribing to your newsletter, but it also means you’ll get up to 50 more subscribers because you’re getting their first 5 base referrals as well. This means the majority of your list is going to be built on autopilot.

If you go for the upgrade called Extreme, you can monetize the backend of your 5iphon squeeze page. So this means 5 times the eyeballs on your offers. For every 100, that means 500 now looking at your landing page url/sales page.

So how do you use your Siphon website?

Well, you promote it much the same way you’d promote a squeeze page, the only difference being you wouldn’t enter it to a giveaway competition, for instance, as the ‘gift’ here is not tangible like an ebook, say. So you’d start off with free traffic methods, like ad swaps or emailing your internet marketing Facebook page and/or group. You can send out tweets, write articles (including your link in the body or resource area), create a Squidoo lens, write to your list…

And of course, whoever joins Siphon through your referral link will WANT to get their first 5 ‘base referrals’ (which are added to YOUR list and not theirs) as quickly as they can, so that they start getting the same viral list-building benefit from the people they refer.

Normally, when doing an ad swap or running a paid ad to somebody else’s list (i.e., a solo ad) to build your own, “x” number of people will subscribe, and that’s where things end. But with your Siphon website, those initial subscribers are only the beginning! As they each begin referring people to their Siphon websites, their first 5 referrals are added to YOUR list (and not theirs) as just mentioned…

So let’s say, for example, that you do an ad swap, or run a solo ad that produces 100 new subscribers to your list through your Siphon website. Normally that’s it. But thanks to the viral nature of your Siphon website, you’ll get up to 500 more subscribers on complete autopilot, off the ‘work’ of those 100 new subscribers!

As you can see, this is a pretty cool way to leverage your online marketing efforts and build your own opt in ‘money list’ at lightning speed – faster than ever before. It sure makes building a list one by one seem painstakingly slow and old fashioned. :)

The sign-up fee for Extreme (the upgrade) is $40, then $20 a month. I made nearly $20 back 30 minutes after joining. I’m pretty confident I’ll be making a fair bit more between now and the end of the month.

As a Siphon EXTREME member, you make ongoing $10 monthly commissions any time one of your referrals upgrades. And that’s in addition to the income you’ll make with your OWN special offer displayed right after each of your subscribers – and their first 5 subscribers – sign up through your Siphon website.

Of course people might sign up to your site and fail to deliver 5 referrals, but as mentioned they have a major incentive to get at least those first 5 because they can’t get the viral benefit of the system until they do. It’s early days, but I’m impressed so far. And I know other marketers who are already averaging around $19.56 a day with it and they’ve only just begun. Here’s the link – go check it out for yourself: 5iphon Hardcore <<==

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The List Connection Review

The List Connection Review

by on October 1, 2011 in Uncategorized

Make a list connection  and give your subscribers some tlc (tender loving care) – that’s the central message to Mark Acutt’s new product, The List Connection.

It’s a valid message.

If all you’re doing is pimping your list, as Mark puts it, (quite strong language for sending offers to people who’ve opted in to your list, but anyway), you’re not making a connection, you’re not building trust… you’re not building a business – or, at least, not the right way.

It all makes good sense.  Except: the thinking seems to damn ad swaps outright on account of the fact that some of the swaps you agree to will subject your list to a few poor quality offers. However, if you cut out swapping, you would have to build your list almost entirely by solo ads and free traffic, such as opting in to your blog’s giveaway. Solos almost invariably put you out of pocket in the short term – so that’s hard for most newbies – and SEO traffic is typically made up of speculative and information-fishing traffic, not buyers. Ad swaps are still a good way to build your list, provided you don’t overdo it. So, for me, Mark’s strategy is certainly an ideal worth aiming for, but not entirely reflected in the reality – as I know it, anyway.

Also, there are a number of marketers I know who swear by the strategy of blasting their lists: only those who buy get the kid-glove treatment by being segmented off to ‘customer lists’ within an autoresponder, the rest are left to fall away. And these marketers – the ones I know anyway – are very successful with this strategy.

For me, it’s a question of balance: you need to keep adding to your list because it’s the fresh subscribers who tend to buy from you more than the rest (with the exception of your customers), and yet you also need to establish a rapport and trust.  I’d be first to admit I don’t always succeed achieving a balance –  it’s tricky.

Later in the guide Mark reveals a neat strategy for engaging with his subscribers which is both non-evasive and, done well, could even be alluring – although quite time-consuming to set up, if the product retails at $17 or more it’s probably worth the effort and, arguably, essential if you’re marketing anything at over $27. I’ll begin incorporating it into my marketing very soon.

He takes the reader through a campaign he rolled out targeting the weight loss niche, taking the reader from research to emails. Personally this was less useful to me at this point in time as I do nothing in that niche – but useful insight if that’s a niche you’re working in or want to work in.

As well the initial PDF, Mark sends you a series of emails over the course of a few days that provides you with a sort of template email campaign. I’ve received the first one – and it’s great stuff for the weight loss niche, but not all that relevant for anyone in the internet marketing niche. His email example is long and, for IM, way too long in my opinion. The only long emails I read are those from Rich Schefren, which are very well written (probably crafted by his copywriter) and exceptionally motivating. I’m more the Frank Kern school of 3 short paragraphs and a motivational PS.

Overall, this is well worth the (low-price) purchase and maybe even a must if you’re doing anything in the weight loss niche. Mark’s a sensitive marketer and it’s good to have a few of those around!

If you want to add some TLC to your list, check out The List Connection. <<==

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Step-by-step blueprint for getting your sites ranked

by on September 23, 2011 in SEO

Fast Commissions With Product Launches

If you find SEO a bit of a head****, I’m with you on that! On-page SEO, that’s easy enough for me – I’m a copywriter after all. And nowadays you can buy software that pretty much does your on-page SEO for you – SEO Pressor, for instance. Off-page SEO, well that’s usually where the headaches start. You have to do your keyword research, find a domain that matches what you’ve garnered from your keyword research, you have to amass content, write articles, spin them, submit them, write PR, submit PR, submit to RSS feeds… wo, it never ends!

The list is long. It’s so long, you really need some kind of seo blueprint to work from or you just end up all over the place. I’ve come across a few good seo guides, but the best I’ve come across so far, in terms of an action plan, is Fast Commission With Product Launches, How to Make Consistent Money by Promoting Product Launches by Emmanuel Carreras.  His blueprint is actually for review sites – which of course are highly targeted and therefore easier to rank for, but his methods are effective for whatever site you are putting up.

He assumes you’re a complete beginner and takes you by the hand, step by step through all the more advanced stuff – and he manges to make it look pretty straightforward.  In his bonus guide – Backlinksplaces – he recommends various resources you can use to outsource your mammoth tasks. And unless you like spending endless hours submitting stuff and re-writing stuff, you definitely want to check out his recommendations.

At the time of writing, his course is going for a song, it really is. Something under ten bucks anyway. And it’s not one of those courses you finish and think, Yeah, but it looks like I need part 2 and 3 – because it’s all there. And like I said, you won’t want to do all of it – but now you know what and how to outsource.

Check out Fast Commission With Product Launches for an excellent investment in getting your sites ranked and making you money.

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Social Media Hookup – Review

by on September 14, 2011 in Reviews

Social Media Hookup is a neat and concise formula for hooking you up with local business people who could use some help with their Facebook marketing.

Authors Ed Akehurst and Martha Mayo give you a strategy for locating quality, targeted leads, attracting them with a lead magnet, then reeling them in with an offer to improve their Facebook Pages.

They show you how to use YellowPages to find out about how and where local businesses are spending their marketing budget. They show you how to hone in on businesses that have zero or weak presence on Facebook. They give you a clever solution to the lead magnet – it wouldn’t be fair to give away their suggestion for this, as it’s pretty cool and innovative as far as I can tell – and, once you have your lead, you pitch him or her your offer on Facebook page refurbishment.

Don’t know how to build a sexy Facebook page? Outsource it, they say, don’t let that stop you. And it’s a good point. A lot of us get stuck because we can’t do a particular task too well – or we’re just new to it.  So go to someone who can and you play the middleman.

Ed and Martha walk you through the strategy step by step; they even give you suggested scripts you can use as emails to prospects. The report also contains links to videos relevant to the method. If you’re doing, or simply thinking of doing any local business marketing, I highly recommend you try this course. Right now it’s on the Warrior Forum going for a song.

Want to take a look? Click Social Media Hookup.

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Learn what your subscribers want through Survey Monkey

by on September 12, 2011 in Mentoring

About a week ago I ran a very short survey by my list in the internet marketing niche. I used Survey Monkey and gave them just 3 questions to consider and a selection of options to check.

The breakdown was pretty much as I’d thought – with two main exceptions. The first was that 23.5% said they would welcome tips in emails – that’s to say, actually in the email I send. Given that email open rates are falling, I found that a little surprising.

The second was to find out that 58.8% didn’t want 1-2-1 tuition. When I consider what 1-2-1 tuition did for me, I find this a bit surprising. 35.3% would pay $67 per month for 1-2-1 tuition. Well I can tell you now, this would not be what I’d consider 1-2-1. This might be feasible as 1-2-1 in the form of e.g. a weekly webinar, live or recorded. You’d have to be an idiot to charge only $67 for genuine 1-2-1 tuition. I’ve been charging a mere $97 for 1-2-1 via Skype and frankly I’m soon going to close it down, because I’d make more money sweeping floors. Anyway, here are the results.

If you want to get a better idea of what your list wants more of (and less of) I really recommend you check out Survey Monkey, if you don’t know it yet. It’s free to join and easy to use.

As well as giving you more insight as to what your subscribers are looking for, it also opens up a dialogue between you and them – which, is of course, the beginnings of building trust.

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Instant Traffic Robot [honest] Review

by on July 31, 2011 in Reviews

Instant Traffic Robot is yet another piece of traffic-getting software designed by Paul Green’s team to work on WordPress sites. Basically it’s a plugin that you can set up as a cron job (geeky term for timer) in your hosting and it will suck content from the net and paste it onto remote blogs at regular or random intervals. This content can then link back to your main blog with links and seo-rich keywords and be monetized with Clickbank affiliate links – or any other relevant affiliate links.

Nice concept. On paper it looks like a winner. And that’s why I went ahead and bought it.

The video tutorials went at an even pace and were easy to follow. I set up a few remote blogs, as instructed, and began connecting them to the plugin, ready to receive content.

But then I encountered the first hiccup: I couldn’t add my free wordpress.com blogs. Why? I don’t know. I worked round the problem and used other platforms such as blog.com. I could only add 5 blogs on this licence, so no big deal perhaps if I couldn’t add wordpress.com, even if it was a little vexing to have spent time setting up blogs which I couldn’t incorporate into the program.

So I set up my first campaign: it centred around gaming. I selected ‘articlebase.com’ (an articles directory) as my source of content. I put in the relevant keywords and got it to run…

… and… hey, presto!

Nada. Nichts. Nuffing.

Instead of seeing my remote blogs sprout articles relevant to my keywords, I was presented with a long, ugly error message. I checked and double-checked – but really there weren’t so many tasks I could have overlooked. I tried again. Same error message.

OK, so let’s try video….

This time I actually got some content to appear on the remote blogs – but not a video. Instead, I got a video description plus the youtube link. Straight away I began to see the problem with the ‘nice concept’: the software isn’t intelligent enough to edit the content it finds. So, for example, 40% of the video description was usable, 60% of it was not. That’s to say, I’d just given myself an editing job re text content. Not only that, I now had to click on the youtube link, go pick up the embed code and paste it into the post… If I had to do this for every post, on every emote blog, I’d be glued to my pc for, like, forever. So much for time-saving software.

I might have persevered with it, but after 3 attempts to get any response from support, I’d had enough and wrote to Clickbank asking for a refund. Sounds to me like they need to rethink their software, because it just didn’t deliver. I suspect this will be my last venture into content-seeking plugins for a very long time – you just can’t beat a real person!

I’m afraid it’s back to old fashioned hard work of posting my own, real content on blogs I own!

So no big bonus or affiliate link for Instant Traffic Robot. Like I said, an honest review…

If you’re looking for help with blogging, don’t forget to pick up my Generous Blogger guide – it’s free.

 

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