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Should marketers be concerned with the Facebook App, EnemyGraph?

From the very beginning, social media has been known as a channel that helps people connect with old friends and make new ones. And although it has the reputation of being one big happy party, negativity rears its ugly head every now and then. Maybe it is the rude wall post from the jaded lover, or the late Saturday night tweet made by the disgruntled employee who probably had one too many. But even then, most people like to think of social media as a friendly medium where everything is peachy. That could all change if the makers of a new Facebook app have their way.

Introducing EnemyGraph

Created by a research group from University of Texas at Dallas’ Emerging Media and Communication program, EnemyGraph is a Facebook app specifically designed to allow users to  make enemies. So instead of liking something, users can now express their dislike of a person, place, company, or brand. Who or whatever a user specifies as their enemy is then posted online for all their friends to see. The EnemyGraph app has only been live for a short time, but it is rising in popularity fast. So far, Fox News, Rick Santorum, and Twilight are among the things that Facebook members using the application are not too fond of.

Marketing Implications of EnemyGraph

EnemyGraph doesn’t necessarily bring game changing implications to the table, but there may be cause for marketers to be concerned. For example, if your company suffers through a stint where the customer service is less than stellar, an application such as this could give that unfortunate period more attention than you would probably like. If EnemyGraph were able to take off, even to the point where the concept was adopted by other vendors, marketers who have regular interactions with the public would have to go above and beyond to keep their reputation intact.

Up to this point, most of the discussion surrounding EnemyGraph has been about all the damage it could inflict on the reputations of online businesses and even users. And while it does have the potential to ruin a company’s reputation in record time, this controversial app appears to have some marketing value as well. For marketers, the benefits of EnemyGraph may lie in its potential as an effective research tool. A company looking to learn more a specific market could use the tool to find out what people do not like and leverage those insights to devise an approach they are more likely to be receptive to.

Just Another Fad?

The creators of EnemyGraph definitely appear to be on to something, but is it a trend to watch, or just another fad destined to flop? That all remains to be seen. Dean Terry, director of the program the group of researchers created the app through, seems to think it could grow and better suit the needs of users. If that happens and EnemyGraph picks up steam, marketers may have to pay much closer attention to their brand management strategy.

This post was written by Chiko Noguchi, who is a best-practices activist and advocate for a leading provider of email templates

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Facebook fan pages – the easy way

Facebook fan pages – the easy way

I have to admit, marketing-wise, I haven’t really explored Facebook to its fullest. I’ve dabbled and found Facebook advertising nearly as dangerous as Google Adwords. I’ve set up groups and pages and seen very little come of them in spite of doing things ‘the right way’ – as in not spamming etc.

A an Facebook marketer would tell you, it doesn’t matter what niche or area you work in, if you’ve got something to sell, you can do it better on Facebook because it lends itself to such targeted marketing.

I’ve read countless emails and promotions declaring how fantastic Facebook is as a marketing opportunity and many times thought to spend more time there. But whenever I have, I’ve been underwhelmed. It’s always seemed to me a place for chat and banter, not commerce.

It was only when I received an invite from UK marketer Paul Teague to be one of his beta testers on a new Facebook product that I felt I must take a second, more considered look. Here was someone asking me to try out his software for free, learn a few things and report back. A few weeks in to the beta testing Paul had to switch everything over to i-frames to be compatible with the way Facebook now displays pages.

How do you market effectively through Facebook pages?

The way people are marketing with Facebook pages now is to treat them as mini blogs with lead capture pages within the fan pages, so that when visitors and fans hit your page they are presented with goodies and an optin. So as well as being able to market to your list through your page you can email your fans through your autoresponder.

When you’ve first set up a page you want to suggest fans for your page by emailing all your friends you think would be interested in your page. Once you have a few hundred you can drive further traffic to the lead capture on your fan page with an ad. You must have seen the option many times over – Facebook is continually encouraging you to use their advertising platform to send traffic to your page. If you choose to use paid advertising, be sure

1/ to target only those people very likely to be interested in your offer and

2/ have in place a sales funnel that converts some of your new fan page traffic into sales

Essentially you’re using fan pages as an extension of the squeeze page system. The amazing difference between Facebook and organic search is that on the former you can drive lots of free traffic to your offers, whereas you can’t on the latter.

Facebook pages made easy – and fast! does exactly what it says … creates fabulous Facebook Fan Pages fast – really fast! Paul Teague comes from a coding background, but even he was finding Fan Page creation too much like hard work – and that’s what led him to embark on finding an easier, faster way.

With Paul Teague’s Fast Fan Pages you get a ready-made collection of attractive marketing templates in multiple niches – meaning you can have Fan Page microsites built in no time at all.

There’s no tech involved, no hassles, no coding, no hosting, no expensive advertising agencies to pay. You simply follow the step by step video tutorials and click your way to producing page after professional looking page.

If you haven’t yet got going with fan pages, now’s your chance. Find out more by clicking on the banner or Fast Fan Pages. launches on Thursday 26th May 2011.

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