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Learn what your subscribers want through Survey Monkey

About a week ago I ran a very short survey by my list in the internet marketing niche. I used Survey Monkey and gave them just 3 questions to consider and a selection of options to check.

The breakdown was pretty much as I’d thought – with two main exceptions. The first was that 23.5% said they would welcome tips in emails – that’s to say, actually in the email I send. Given that email open rates are falling, I found that a little surprising.

The second was to find out that 58.8% didn’t want 1-2-1 tuition. When I consider what 1-2-1 tuition did for me, I find this a bit surprising. 35.3% would pay $67 per month for 1-2-1 tuition. Well I can tell you now, this would not be what I’d consider 1-2-1. This might be feasible as 1-2-1 in the form of e.g. a weekly webinar, live or recorded. You’d have to be an idiot to charge only $67 for genuine 1-2-1 tuition. I’ve been charging a mere $97 for 1-2-1 via Skype and frankly I’m soon going to close it down, because I’d make more money sweeping floors. Anyway, here are the results.

If you want to get a better idea of what your list wants more of (and less of) I really recommend you check out Survey Monkey, if you don’t know it yet. It’s free to join and easy to use.

As well as giving you more insight as to what your subscribers are looking for, it also opens up a dialogue between you and them – which, is of course, the beginnings of building trust.

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Invest In Your Internet Marketing Education… or fade away

Invest In Your Internet Marketing Education… or fade away

How do you like to learn internet marketing?

Did you notice I didn’t say how would you… I’m assuming you’re already doing it. It’s an ongoing process, isn’t it? At times it can feel like a never ending process! The more you do, the sharper your focus – you realise you can’t possibly do ALL kinds of marketing if you’re to achieve results, not by yourself, at any rate.

When I first started I was on Twitter, then Facebook, then writing articles, then on my blog, then writing to my list… and of course forever checking out new shiny products. Darting everywhere just exhausted me and I achieved very little. It was only when I focused on building a list and producing my own products that I started to see any progress at all.

And key to establishing more focus was finding a mentor 1-2-1.

I was at Alex Jeffery’s and Dean Holland’s Instant Profit seminar in London yesterday. Dean gave a very self effacing and modest presentation describing his journey from being a long-term newbie and online failure to a major success. The strategy he outlined on his slides – exactly the one I follow –  looked pretty simple – and it is pretty simple. You’d think more people were using it and becoming successful with it.

But of course like a lot things that look simple, there’s a certain amount of consistent hard work needed before results are achievable.

During the break I had got chatting with a couple of internet marketing friends, who’d turned up for the event. We discussed the issue of trust in some depth – how best to win people over, how to coach people effectively and turn a profit. I mentioned I was getting ready to do a ‘quiet’ launch of my Generous 1-2-1 Training.  They too wanted to do more training, but not 1-2-1. Being more established than I was, they were looking for a more scalable formula for delivering the goods – membership sites, webinars – which are also my long term goals. They understood what I was doing – offering premium value at absurdly low price in order to develop my ‘brand’ and create some word of mouth, which would open doors further down the line.

I described how a number of interested parties had approached me asking for guarantees. And how so many of them looking to get into internet marketing claimed they couldn’t even afford to invest the smallest amounts of money to take their fledgling business to the next level.

If I want to get private tuition for my kids, I have to pay anything from $35-$55 per hour. That’s the going rate. No parent I know would bat an eyelid at being told this is what it costs to get their child some extra tuition. But many people going in to internet marketing imagine that they should be able to get the equivalent for free or mere peanuts. I guess it’s the nature of the internet where so much information is freely available that we imagine an education in an online business should also be free.

Well, of course, you can get a bunch of stuff for free, it’s true.  But if you really want to get a good grade, to use the above illustration of schooling and private tuition, if you want to get a ‘scholarship’ to a place where the top marketers hang out and make the really big deals, you need 1-2-1 tuition.

The only exception to that rule that I can think of is that you grew up around a business at home and the whole thing seems to come like second-nature.

The longer you put off solid 1-2-1 tuition, the longer you will be floundering online. That’s not just my opinion – I know of no successful internet marketers who would disagree with me.

For those of you interest in my Generous 1-2-1 Training program click here. If you want a guru to teach you the same thing, 1-2-1 via Skype, start saving for your second mortgage 😉 Whatever you choose, understand you have to invest money in your business to make money.

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High Ticket a little too high?

January’s a good time of year for at least one thing – a re-think…

Never mind New Year’s Resolutions – they always start out bold and end up revealing themselves as quite fragile. This is mid-January thinking…

I’ve been talking to a few marketing friends about high ticket items. And there’s a wide consensus they are priced too high in most cases.

When I first joined YourNetBiz, I figured the pricing structure was industry standard. I figured I was paying a high price for the privilege of having a hands-on mentor who would take me from zero to hero within a year.

Hm. Was I naive?

I’ve been talking to the people who do my SEO for me. The vice-president of that firm told me that around 5% of people succeed selling high ticket items (unless they are the creators themselves) – unless they have hands-on help from a mentor. The problem with these high ticket items, he said, is that most mentors do not invest in their ‘students’ and so their students fail. As a result high ticket item get a bad rep.

You only have my word for it that I do put in the time with my students. So I’m going to put my money where my mouth is and offer a major discount on the price of joining me as an associate with YourNetBiz. I would rather have more team members who are getting on and make possibly less money than have a few who have paid a lot and are struggling.

My honest opinion: generally speaking, high ticket items are over-priced.

There are a lot of people out there wanting to get into internet marketing and they are being taken advantage of. I know a lot of people try internet marketing because they are flat broke, they’ve just been made redundant, they’re looking for something new – they don’t need another smack on the nose…

So… here’s what I’m prepared to do.

If you join my team as a Platinum member between now and February 14th I will give you a 30% Discount. You will pay me the full amount and I will reimburse you 30% of the fee you paid me.

I don’t know of any other YourNetBiz or CarbonCopyPro member offering a deal like that. If you find someone who can beat it, prove it and I will beat it.

So now, those of you who are serious about marketing a high ticket item, those of you who are serious internet marketing entrepreneurs, have very little excuse to join me as an associate member with YourNetBiz.

Go take a look at Generous Commissions and do the YNB tour to get a feel of what you can gain from taking up this offer.

As with any Great Offer, you have until Valentine’s Day. This is my little bit of love to you…;)

But seriously, work with me and we can make serious money together.

To find out more add me on Skype: nic.penrake

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High ticket scams – YourNetBiz & Carbon Copy Pro

As the internet marketing niche becomes increasingly saturated with information products, it’s inevitable that many of the high ticket item out there (typically products which are marketed as tuition plus one on one training) will be devalued.  Unless…

Well that’s the question and it’s something that’s been bothering me and some fellow marketers for some time. If the mentoring side of the high ticket item is found to be wanting by the buyer, he or she is only left with the materials, which as anyone knows can be found at prices under £100. Maybe you’d have to buy several of those $67 and $77 products, but you’d probably buy a bunch before you spent the same as you would have done for a high ticket item.

So it’s CRITICAL that the sponsor or mentor who has become an associate of a company like YougNetBiz or Carbon Copy Pro follows through. What I’m hearing is that most don’t follow through.

By applying the philosophy of ‘sink or swim’ to their new ‘students’ or associates, these companies risk ruining the very foundations they are built on, namely providing an education. Once the trust starts to go, these high ticket packages will become dinosaurs. Unless the sponsors or mentors really teach their ‘students’.

So the real value of packages from YNB and CCPro is down to the quality of each sponsor’s tuition. Sadly these companies don’t run any kind of check on their sponsors and students. To me that’s like hiring a teacher for a school and paying no attention as to what he or she teaches, whether he or she is liked by the students or is utterly useless.

But that’s the model they run. They boast fine materials but fail to deliver great tuition.

So if you’re thinking of joining a high ticket opportunity, make sure you get to know your mentor. Of course, it’s unlikely you can do that face to face, but these days we have Skype and, after a couple of calls, you should be able to make a judgment call.

With my students I make myself available as much as I can. Not least because their success adds to my own.

There are some more experienced mentors out there than me. But just bear in mind they have hundreds of students, in most cases. And how much time do you think they devote to ecah of their students?

I keep my groups small and exclusive.

If you want to find out more about what I can do to help you get ahead in online marketing, get in touch through nic.penrake [at} or add me on Skype nic.penrake and tell me why I should add you. And I’ll be happy to discuss what I can do for you.

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Make Money Online As A Stay At Home Dad

Thanks to the internet you can now be a stay at home dad and do more with your day than change diapers and mash bananas for little ones. Or revisit your geometry lessons for the older ones.

Statistics seem to vary a lot but according to the Office of National Statistics in the UK there are now 200,000 men staying at home to bring up their children – almost double the number in 1993, when official records began. A not insignificant fraction of those fathers are working part-time and sharing the childcare, or bringing up children by themselves.

As more and more of us can work from home through the internet, being a stay at home dad isn’t the oddity it was even 15 years ago. Because dad can now look after his kids AND pull in some money – through the internet – the emasculating connotations to the phrase ‘stay at home dad’ are no longer what they once were.

How much money can you really make online as a stay at home dad?

The first thing you find yourself doing more of when staying at home is browsing on the internet, chatting on Facebook, Twitter, visiting blogs. Blimey, a whole day can go by and all you do is surf and wipe bums. Let’s face it, you’re not likely to be down at Cafe Nero with your kids and some other fella’s kids talking about schools and waistlines, are you? Men aren’t as comfortable as women are showing off their offspring and chatting about ‘their day’… But that might be about to change.

Because as more and more stay at home dads make money online, they will feel they actually have something that other men would like to talk about over a mid morning coffee – making money! Which money-making opportunity is best for a stay at home dad? The internet is full of ‘make money online’ opportunities, and few of them actually form the basis of a real business. Every next link you click on takes you to a webpage asking for your email or your credit card. In return you will be able to make a silly amount of money in just 7 days. Wow, this looks great! Except, of course, it isn’t. It might not be a scam, but the promises made are very often hypothetical and seldom applicable to your circumstances. So how do you get ahead in online marketing? Answer: get a mentor. Don’t keep spending on ebooks and courses. Chances are you’ll end up spending more than you actually use and getting yourself into a funk. Just as you would with any other serious business pursuit – you have to learn from people who will invest in you and expect you to take action.

I got into internet marketing in a roundabout way. I’d been about to see my first novel published when I heard the publisher had gone bust. After a lot of gnashing of teeth, the only deal I could get after that was an on-demand deal – which is little more than a distribution deal with no marketing push. So I set up a group on Facebook, plus a Page, of course. I emailed friends, family and Facebook friends. I blasted Twitter with links to my book’s page on amazon. And the money rolled in. Yeah, right. So was my book crap? Not according to the people who had reviewed it on amazon – but my marketing was crap. Because, in my ignorance, I was doing it the spammy way.

I investigated further. I could barely see the wood for the trees. Friends and family said the internet marketing world looked like one big scam. Be careful, they said. Six months later, I’d learned plenty but still hadn’t made a dime online. Maybe my friends were right and I should give up. But as a stay at home dad, what were the alternatives? Not so many. So I stuck at it and resolved to make it work.

Get a blog and make a start

I set up a blog on internet marketing – even though I knew very little about the topic. But it’s like most things in life, if you trawl long enough you will pick up food to sustain your fledgling business. And gradually I became – to new people at least – an expert. Just a blog? Well, no, you don’t do one of anything when it comes to internet marketing. It’s all about diversification. And yet – and here’s the tricky part – it’s also about balance; if you diversify too much too soon, you will spread yourself too thin and possibly end up achieving nothing but a chronic wrist condition from using your mouse all day long.

Affiliate marketing is the easiest way in to making money online

Affiliate marketing involves marketing someone else’s product and being paid a commission for each sale. You don’t even have to have a physical product – it can be digital, an information product such as you’d find at Clickbank. The best way to market as an affiliate these days is through review sites. Set up a mini site, keep your page limited to a very narrow niche, aimed at buyers not freebie seekers, and you WILL start to make money online. Unless you’re an experienced marketer and really know your niche, one site won’t do it, you’ll need several. But once they’re up and running, they make money more or less on autopilot. But is this really a business? Not quite, in my opinion. Because unless you’re building a list, you are building an income, not a business. How does a stay at home dad create a business online – from scratch? To build a list you need to set up web pages – known as squeeze pages – that offer a gift in return for a visitor’s email. Once you have a list, you have a potential customer base. Now we’re talking. But in all of these processes, you need help, don’t you? Of course there are plenty of tutorials, videos, etc. on the internet. But how do you piece all these disparate lessons together to form a coherent business strategy when you’ve got Freddy there demanding milk every five minutes, or Naomi with teething problems? Even assuming your kids are out of their tantrum phase, kids don’t know the meaning of closed doors and they interrupt you every moment a question pops into their heads. I have 3, I know. So unless you have a fortified shed at the end of the garden or can afford round-the-clock help, your best plan is to find a mentor. And the way to do that is to do what you’re doing now – reading on the net and checking out the authors of those articles and blogs you read and opening a dialogue with the ones you like the look of.

Find a generous marketing mentor

I can’t emphasize enough the importance of finding a mentor with whom you click – he or she is worth their weight in gold. Not only will you learn a viable internet marketing model, you will find yourself the equivalent of a personal trainer AND, with any luck, a buddy. Through your mentor you will more quickly acquire the opportunity to network with more experienced marketers than you. The learning curve will be less arduous and the money will start to appear in a shorter period of time. Leave the heroics of being a stay at home dad to bringing up your children, just be practical with the task of building an online business – get a generous marketing mentor and you’ll never want to return to the office.

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Carbon Copy Pro Business in a Box

Business in a box. Or BIB as Carbon Copy Pro call it. What’s in it? Does it rattle? Can you sell it? How easy is it to market? Is there a similar box that offers more? …Click on Play to find some answers…

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Your friends suck…

How to make money online? Well, you can probably be sure of one thing: your friends won’t be there rooting for you until you’ve proven them wrong. So in the meantime, where can you find a friend? Starting a business from home can be a lonely experience… You have ebooks and video tutorials, copious amounts of info, but who’s there to help you put it all together?

That’s why having a mentor, who’s a friend, can make all the difference not just to your business but your experience of working from home. I mean, we want to enjoy this, right?

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