PLR – or private label rights content – is content written by someone else which you have the right to modify and sell or give away. Sounds good, doesn’t it? Buy something once at x, cut it up and tweak, sell it for x several times over and make a profit.
The main problem with this form of marketing is that a lot of PLR is waffle and so generic as to be useless and a lot of people know this and shy away from PLR, especially in the internet marketing niche. So, to begin with, you want to work only with quality PLR. If you sell or even give away crap, you will harm your long-term reputation. You also want to add value to any PLR you buy, so it stands out as being one class better than what you purchased.
If you are going to buy some PLR, I suggest you choose products that solve a specific problem in a short period of time.
Look for proof, too, that the stuff you’re buying delivers results – for example, screenshots of Paypal earnings, testimonials, reviews.
How to use PLR effectively
Convention has it you buy 2 or 3 PLR packages, cut them up, re-shape to target the earlier mentioned specific need and sell as your own. It’s the lazy way to product creation. And yes, you can do that. Although in the internet marketing niche, in my experience this is a lot harder than it sounds. Because marketers with any experience are quick to pounce on rehashed material and condemn it. You’d probably be better off, cutting up the PLR content and distributing it through your autoresponder sequence as a newsletter providing useful content for free. This will ingratiate you to your subscribers and instil confidence in them that your emails are worth reading and acting upon. This is in turn will encourage them to buy from you when, from time to time, you market your own products to them or recommend a product as an affiliate.
So let’s say you spend $37 on a high end PLR product. You could cut that up and divide among your lists and make that last as free content in your AR sequence for up to 1 year. This alone would create enough goodwill to get you back your initial investment many time over during that same period of time.
You could also cut away some of your PLR to use as a giveaway on a squeeze page. On the redirect you could then offer the new subscriber a related product also crafted from the same PLR package, or if that didn’t work, a related product of your own or created by some other marketer.
You could get a product made – e.g. squeeze pages made by designer. Then sell these plus the Private Label Rights for these.
I was listening to an interview with the prolific and ubiquitous marketer Jason Fladlien recently as he revealed he had offered to write a free report and design a squeeze page for you for a certain price while he kept the rights to the report. He also embedded his reports with affiliate links – another way of monetizing the PLR you’ve invested in.
Use PLR as a bonus
Offering bonuses is a great way of maximizing your affiliate offerings. When I’m interested in a product I very often do a search for “product name +bonuses”. If the bonuses are good, I’m likely to buy from the person offering them, not a link that arrived in my inbox. So, you can offer bonuses on stuff you’re selling and also add them to your squeeze page freebies. Every time I’ve offered a bonus on a squeeze page it’s helped boost the optins.
Let’s say you buy some PLR on Time Management. Now niche it down to time market management for internet marketers or in email marketing or time management for web designers, etc. This is what you call re-leveraging content by calling it something more specific. You win with more targeted keywords (SEO) and on the basis of differentiation. Like I said earlier – offer a specific solution to a specific problem whenever possible.
You can also cut up and refashion your PLR to put it on Kindle, Scribe.com, slideshare etc. Submit your PLR to directories. Repurpose content and make micro blogs, get visitors to opt in to your micro blog. If the PLR you bought is video, distribute across your video sites – youtube, vimeo, dailymotion, etc.
I have to admit I’m not a big fan of PLR – I so rarely find anything really current and cutting edge. However, if you can find reliable sources/products, the above strategies will make you way more money than your initial investment – and that’s what counts.
Here’s one good PLR product I came across you might like to start with – specific help with making money from blogging. Hope this helps.