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3 Hot Tips On Marketing To Your List

How to cut through, get subscribers to open and click on your emails?

They say 10% is a good open rate. 2-3% of that figure may click on your link. You see how hard you have to work when you have a list under 1000….

Tip #1

Make your email stand out with a compelling subject line:

Here’s a small list of winning subject lines

Subject: 3 ways to profit from PLR right this minute

Subject: How to go from zero to $100 per day in 30 days

Subject: Live demo exactly how this software raked in $500 in five hours

When you read such headlines, your curiosity peaks and you think, Damn it, I want to see that… I want it too! If your subject line doesn’t arouse curiosity and desire, you might like to re-write it.

Tip #2

Don’t be too tricksy with your subject lines simply in order to get your subscriber to open your emails. I frequently unsubscribe the second I feel I’ve been taken a ride – even on an email. Don’t you? Do you like being told you’re going to watch a video that shows you how to do something, only to arrive on a Clickbank sales page?

Emails with subject lines like: “Your account has been activated”.  What ‘account’?

‘Your PayPal commission’ So you open it thinking, Maybe I made a sale. No, you’re being asked to subscribe or even by something. It’s irritating.

Be creative but be straight. And for the mot part write it the same way you would if you were writing to your brother or sister, or a friend.

Tip #3

Make your emails as entertaining as possible. Add some humor, some personal details, what you’ve been up to (as long as it’s not the washing up or doing drugs!), link to world news… It only has to be a short paragraph. After all, what can you tell about a marketer who writes, ‘Hurry now, this list expires in 24 hours, don’t miss out on this amazing gift!’ He or she hasn’t the slightest bit of interest in communicating with you, or ever getting to know you. You’re just fodder for his/her machine.

It’s easy to forget your list are comprised of real people. When I started copywriting15 years ago  many corporations were still writing to their customers with a stiffness and formality that betrayed a lack of imagination and emotional intelligence. Things are better now. And with social media becoming ever more ubiquitous it’s essential your emails project EMOTIONAL INTELLIGENCE.

Want more help with your copy and internet marketing? Check out:

Power Up Your Squeeze Page

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