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Be My List Building Buddy pre-launch interruption

Clearly there’s a ghost in the machine. Actually several machines. First my Samsung laptop goes into meltdown, then my Dell… then the Vaio’s left hinge herniates… the zoom function on my Sony HD cam ceases to work, the Samsung goes again, this time it’s the battery, then the DVD player, the printer and the external HD… I mean, what the fuck is going on, man! All in the space of 2 1/2 months?! 

Yep.

Generally, I don’t like to make excuses, but all of a sudden I don’t seem to have any choice but utter a few… excuses, if only to keep myself from going crazy.

When will I ever be able to launch my new product? I ask myself. I pray to the god of micro chips and other electrical stuff, to please give me a break… just for one week, let’s say 10 days, that’s all I need to launch my latest product – Be My List Building Buddy.

I can’t remember when I last spent so much of my time fixing stuff. To run a launch, you can’t have things breaking down every five minutes. You need continuity and flow. It’s like a convoy rolling out. No mines, please. I come in peace, bringing useful advice to all list-builders…

I go to pick up the Samsung on Thursday. The repair shop charged me 60 quid just to take it in – a ‘service charge’ they call it. They call two days later to say it needs a new battery. Yeah, I already knew that. What about that other techno mumbo jumbo you were talking about when I brought it in? No, it’s not that. How much for a new battery? 90 quid.  I look up batteries on amazon… less than 40. Icall back and say, Hey, I’ll get my own battery. OK, sir, that’s up to you. Damn right it is. Looks to me like they’ve just banked 60 quid only to tell me what I thought what was the problem in the first place. How long would it take them to make such a diagnosis? Quick peak under the hood… sniff sniff… oh, it’s the battery…. 20 minutes ‘labor’? So that’s 180 quid an hour! I’m going to have to some serious words when I go to pick it up. They won’t be getting my business again unless they cut that bill right down to size…

You see what I mean? Distractions. When I’m trying to stay focused. Well, I managed to shoot a couple videos yesterday to go with the pre-launch pages, so I’m inching forward, you could say.

The problem with computers going down, even supposing you have other computers to work from – which I do, luckily enough – is that the computers you rarely use feel different, the folders and files are in different places, the Skype conversations are all totally different, a couple of files here and there seem to be missing… or hiding… it gets you thinking, doing a launch isn’t just a set of tasks you have to see through, it’s like a state of mind, a fragile membrane of concentration….

Well, assuming no more interruptions, I should be back on course by the end of the week. Fingers crossed. Toes too.

Perhaps I should outsource more…

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PC Meltdown Holds Up Be My List Building Buddy Launch

Oh, boy, don’t you love it when your damn hardware packs up just as you’re getting ready to launch a product.

A few months ago my daughter came into the kitchen waving her arms about and mangaed to knock a bottle of wine across the table in the direction of my 17 inch laptop. I sat there, watching in horror as a good bottle of Pinot emptied itself all over the keyword, glug glug glug.

“You twat!”

Of course it was my fault, she said, for leaving the bottle on the table.

Don’t you love women. Even at age 11 they learn to blame the stupid male. She had a point, but still, ‘Sorry’ might have been nice.

Still cursing like a trooper, I up-ended the laptop and dabbed furiously with sheet after sheet of Kitchen Towel. To my amazement, the laptop worked when I next switched it on… for all of 10 minutes. Whereupon it died. Of alcoholic poisoning.

The repair shop quoted me for the cost of replacing a new keyboard. I sighed a sigh of relief – could have been worse. 6 months later the laptop died on me again. Diagnosis: keyboard needed replacing and previous ‘spillage’ had ‘corroded part of the motherboard’. You never want to hear the word ‘motherboard’ uttered when you’re asking about a repair job on your pc. It’s the equivalent of ‘acute myocardial infaraction’ in computer speak.

Turns out that bottle of Pinot was easily the most expensive I’ve not entirely consumed – around £300.

So anyway, I get the pc home only to have it die on me yet again within 48 hours. I make a trip back to the repair shop where they tell me the new hard drive has failed. Probably because it came from a dodgy factory used by Samsung when their main factory in Thailand was hit by the floods. So now global warming comes into the equation. Luckily the repair people hadn’t discarded discs holding my saved data and could replace the HD and load back the data – so I’m spared further ruin for the time being.

Although I have external hard drives and the use of my kids’ pcs, which contain a lot of duplicate content from my main pc, these computer issues have seriously messed with my schedule. The worst has been the never-ending task of digging out product keys, etc. and reinstalling software. It’s made me realise how attached you can become to your number one computer, its unique interface, the feel of the keyboard – and how uncomfortable you feel setting about major tasks, such as a WSO launch, working on a less familiar machine, cluttered with kids homework, games and strange images from Alien movies.

I go back to the Samsung repair shop on Monday, hopefully for the last time for a good while.

Then its back to the pre-launch of Be My List Building Buddy – an in-depth look at strategies and tactics for building a list.

I will be cloning myself some time later in the week. If I have time.

 

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