Tag Archives: email marketing

The List Connection Review

I liked the way The List Connection’s creator Mark Acutt takes you through the thinking process behind list-building.  His course pivots around the importance of connecting with your subscribers on a deeper level than just offering hot (or even mediocre) products. You’ll notice TLC also stands for tender loving care, which underlines the connection Mark says we must make with our subscribers if we are going to make good money online.

He shows you how to segment your lists and why you should. Mark is big on ‘ethical’ email marketing – which is fine, although he doesn’t define ‘ethical’. He reveals a neat strategy for engaging with his subscribers which is non-evasive and, done well, could even be alluring; although quite time-consuming to set up – if the product retails at $17 or more it’s probably worth the effort and, arguably, essential if you’re marketing anything at over $27.

He takes the reader through a campaign he rolled out targeting the weight loss niche, taking the reader from research to emails. Personally this was less useful to me at this point in time as I do nothing in that niche – but useful insight for anyone working in that niche.

As a copywriter – and this perhaps just a side point – I was really impressed with the structure and eloquent flow of Mark’s sales page –  made a refreshing change from the typical hype fest of most internet marketing sales pages.  If you want to check it out click The List Connection.






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Learn what your subscribers want through Survey Monkey

About a week ago I ran a very short survey by my list in the internet marketing niche. I used Survey Monkey and gave them just 3 questions to consider and a selection of options to check.

The breakdown was pretty much as I’d thought – with two main exceptions. The first was that 23.5% said they would welcome tips in emails – that’s to say, actually in the email I send. Given that email open rates are falling, I found that a little surprising.

The second was to find out that 58.8% didn’t want 1-2-1 tuition. When I consider what 1-2-1 tuition did for me, I find this a bit surprising. 35.3% would pay $67 per month for 1-2-1 tuition. Well I can tell you now, this would not be what I’d consider 1-2-1. This might be feasible as 1-2-1 in the form of e.g. a weekly webinar, live or recorded. You’d have to be an idiot to charge only $67 for genuine 1-2-1 tuition. I’ve been charging a mere $97 for 1-2-1 via Skype and frankly I’m soon going to close it down, because I’d make more money sweeping floors. Anyway, here are the results.

If you want to get a better idea of what your list wants more of (and less of) I really recommend you check out Survey Monkey, if you don’t know it yet. It’s free to join and easy to use.

As well as giving you more insight as to what your subscribers are looking for, it also opens up a dialogue between you and them – which, is of course, the beginnings of building trust.

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List Mechanics Review – A Complete [Video] Course For Internet Marketing Newbies

List Mechanics Review – A Complete [Video] Course For Internet Marketing Newbies

I just gained access to a nuts and bolts course on internet marketing called List Mechanics. It’s created by marketers Anwesh Rath and Paul McDonald.. and it’s pretty good. Thorough. No bs… just like it says on the tin – list mechanics.

If you’re a newbie to internet marketing, this is the kind of course you should be looking at – not these fancy push-button software offers on Clickbank.

Why do I say that?

Well, I think you need to learn how to walk before you try to run. Seems obvious, but so many people sink everything into ‘short-cuts’ which promise quick riches and almost invariably disappoint   😥 Not much point in having clever software if you don’t even understand… list mechanics.

Here’s the spec:

  • List Mechanics is a 19 video course on list-building and leaves nothing to the imagination
  • Each Video Includes Comprehensive Mind Maps
  • List Mechanics Condenser – A summary of what the videos teach
  • 10 Squeeze Pages & 10 PLR Reports for lead generation
  • Priced to sell @ $47

The members area is simple, clean, easy to navigate. The videos you can download if you wish. Subjects covered run from the basics of setting up a squeeze page to viral marketing. (For some reason they picked only video 17 to open with a very cool, cinematic animation of moving cogs pulling back to a lock and a heavy door that opens to a dramatic, cloudy sky.) The video presentations make use of comic pencil drawing animations, which I also liked. A well structured presentation in each.

If you’re just starting out online, this is very good value.

My List Mechanics Bonus Buy List Mechanics through my link and I will throw in Power Up Your Squeeze Page, my own in-depth guide on list-building which will complement and, to a degree, supplement the List Mechanics course.

Clear your cookies Just be sure you buy through this link (you may have to clear your cookies first) and check affiliate id = jacksteane. Then forward me your receipt to nic_penrake@hotmail.com subject “List Mechanics Bonus” and I’ll send you to the download page for Power Up Your Squeeze Page by return.

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Boost Conversions By As Much As 50% Mailing To Your List

It can be pretty disheartening checking the email stats in your autoresponder for a promotion you’ve been mailing to your list only to find your opens and clicks are not even in double figures yet.  So what do you do? Mail more… and risk alienating your list?

You don’t have to.

This short video shows you how you can mail to those who didn’t open your first batch of emails without annoying the people who already opened your emails. This method is especially useful if you’re planning on sending a bunch of emails for a product launch. It takes only a few minutes to implement and can boost your clicks by as much as 50% – without the risk of people unsubscribing.

Want another tip on boosting conversions? Click here.

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3 Hot Tips On Marketing To Your List

How to cut through, get subscribers to open and click on your emails?

They say 10% is a good open rate. 2-3% of that figure may click on your link. You see how hard you have to work when you have a list under 1000….

Tip #1

Make your email stand out with a compelling subject line:

Here’s a small list of winning subject lines

Subject: 3 ways to profit from PLR right this minute

Subject: How to go from zero to $100 per day in 30 days

Subject: Live demo exactly how this software raked in $500 in five hours

When you read such headlines, your curiosity peaks and you think, Damn it, I want to see that… I want it too! If your subject line doesn’t arouse curiosity and desire, you might like to re-write it.

Tip #2

Don’t be too tricksy with your subject lines simply in order to get your subscriber to open your emails. I frequently unsubscribe the second I feel I’ve been taken a ride – even on an email. Don’t you? Do you like being told you’re going to watch a video that shows you how to do something, only to arrive on a Clickbank sales page?

Emails with subject lines like: “Your account has been activated”.  What ‘account’?

‘Your PayPal commission’ So you open it thinking, Maybe I made a sale. No, you’re being asked to subscribe or even by something. It’s irritating.

Be creative but be straight. And for the mot part write it the same way you would if you were writing to your brother or sister, or a friend.

Tip #3

Make your emails as entertaining as possible. Add some humor, some personal details, what you’ve been up to (as long as it’s not the washing up or doing drugs!), link to world news… It only has to be a short paragraph. After all, what can you tell about a marketer who writes, ‘Hurry now, this list expires in 24 hours, don’t miss out on this amazing gift!’ He or she hasn’t the slightest bit of interest in communicating with you, or ever getting to know you. You’re just fodder for his/her machine.

It’s easy to forget your list are comprised of real people. When I started copywriting15 years ago  many corporations were still writing to their customers with a stiffness and formality that betrayed a lack of imagination and emotional intelligence. Things are better now. And with social media becoming ever more ubiquitous it’s essential your emails project EMOTIONAL INTELLIGENCE.

Want more help with your copy and internet marketing? Check out:

Power Up Your Squeeze Page

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The Art Of Getting The Most Out Of Your Ad Swaps

Ad swaps are great – they’re a quick and affordable way of building your list which otherwise can feel like building a mountain pebble at a time.

However, I’m amazed at just how many swipes (email copy from your partner) are of poor quality. Usually it’s not the site that’s so bad, it’s the copy. OK, I’m a copywriter, so I (should) have an advantage, but many of these swipes I get asked to look at lack any kind of fresh urgency or craft.

A swipe doesn’t have to be long. Short is good. But short and blunt isn’t so good. It should sound like it’s coming like a friend, not like you want to shove someone’s face into an optin.

The thing you have to consider here is:
– how do you write to your list?
– and how would you like to be addressed?

I sometimes wonder whether ad swappers actually read back their own copy. The people they are mailing to are probably receiving anywhere between 10 and 200 emails from other marketers per day. What’s going to make them want to read yours?

If your ad swap partner has sent you a bum piece of copy, politely suggest a re-write. Many people are grateful when you send them back an improved swipe for their mail-out.

In any event, you need to consider your own list, because your subscribers are used to getting YOUR emails mostly and, if you suddenly start sending a fleet of emails in all different kinds of styles, they’re going to feel you’re spamming them – they didn’t sign up for this!

Make more of every swap you do

Every time you do a swap, you make a connection – with the person you’re doing the swap with. Because every swap is an opportunity… to connect. Some people can’t or won’t be bothered – that’s fine, don’t press – but there will be some who are grateful for the contact and keep in touch with you. If you’re doing swaps through a site like safe-swaps, it’s easy to do a swap and forget about your ad swap partner and carry on seeking new people. But that’s a waste, in my opinion.

If the swap goes OK, get your partner’s email and Skype and stay in touch. If you’ve built up enough trust, you can do swaps and maybe jvs further down the line.

You’re not just building your own list here, you’re building alliances with other marketers. You can’t seriously befriend everyone, but if you reach out to anyone who works well with you, you will make a few solid alliances – and you never know how useful they could be in the future.

While you’re here, why don’t you pick up my FREE guide – Swap Your Way To The Top – which takes you all the way, step-by-step, how to set up your offer and sales funnel, through to the art of a good swap.

And if you want to swap with me (in the IM niche), send your swipe to nicpenrake@generousentrepreneursonline.com together with your proposal and let’s see what we can do.

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How not to market online

When you’re completely new to IM, you just want to get out there and start selling, right? You’ve been told to take action, so you want to broadcast to everyone, Here’s me, I’ve got a great product or sysem!

The thing is, no one gives a shit. And if you paste/pitch your products on Forums and Facebook, people actually think worse of you. I know it sucks – wouldn’t it be so much easier if that’s all you had to do? – but once you’ve been online for a while, you’ll be feeling exactly the same. It’s just kind of vulgar and naff.

So the first thing to learn is patience. Put your time into working at something that will attract and help people, and build yourself a real business.

Credibility is ESSENTIAL for long term business and profits. You have to interact and generally appear as though you are interested first in helping people, and second, making money. You have to convince people that you deserve being paid. And then it’ll start coming in.

The only person going to buy from you when you shout your wares in a forum or on FB is another newbie, as desperate or more so, than you. True, there are more newbies joining every day, but if you are only targeting ‘virgins’ you are unlikely to develop any lasting business relationships that provide you with a sustainable source of income.

Making Money Online involves creating a BUSINESS. Only businesses make money – and businesses are all about solving problems for people.

Whatever niche you are targeting always ask the question, ‘What do they need and how can I help?’ Provide a tangible answer to that and you’re in BUSINESS.

Want help with your online business – which perhaps is not even a business yet? Make a start here – http://learn-internet-marketing.ws

Or Skype me on nic.penake

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When you feel like jacking it in, that’s when you step it up even more

If you’ve been in internet marketing for even as long as six months, I’d be surprised if you haven’t had a day or two when you’ve thought to yourself, Sod this.

Information overload. Are you there yet? An inbox every morning stuffed with so many-money making possibilities your brain is beginning to seize up even after two strong coffees. You buy this new system. Then that new system. They pile up like dirty washing. And, later that week, before you’ve opened systems 1 and 2, you’ve bought system 3. And you still haven’t gotten round to writing a post on your blog this week, or emailing your facebook group, or putting in an appearance on – how many twitter accounts do you have?! Oh, and then there’s the forums you’re supposed to be taking an interest in…

If only someone would tell you how to focus. How to do more marketing and less scratching around…

As if that weren’t enough, eyes burning red from hours in front of your screen, you tune in to somebody on a webinar who kindly reminds you – yet again – that 95% of people in internet marketing aren’t making any money. Someone else that same day tells you it’s more like 98% who are not making any money. Oh,boy. Were you ever in the top 2% at school? This doesn’t look good. Where’s the whiskey?

So let’s pause a minute. The business. You’re running a business, remember? So what do you need most of all? People. Subscribers. That’s where your focus should be.

Now, part of building that business lies in – yes, you’ve probably heard it before – taking action. Normally you have to follow up with your prospect several times before they order from you. Are you pestering them? Well, that’s a fair question. So take some time to make your second and third email a little different from each other. Each time a little more persuasive. Break up the sales letters, be friendly once in a while without seeking any gain.

There’s an art to it – but you only learn it by doing it.

Or, of course, by talking with a mentor. The best online marketers have learnt from a mentor. In my experience, few of them are great writers, but many of them have learnt how to write good, or even great copy, by copying from their mentors.

The successful online marketers aren’t afraid of failure and are totally committed to getting going, not getting it right. You don’t have to get a business right the first time round, but you do have to broadcast your message on a regular basis – and with style (or at least some passion;) – or you’ll never make more than pocket money.

In many ways it doesn’t matter what you market – low ticket or high ticket – it matters you keep doing it. And every now and then, just because you keep doing it, you’ll break through a wall, you’ll pick up a nugget of information that will give you a little more leverage than you had before and perhaps just enough so that you no longer think of throwing the towel in.

It’s really down to a question of your stamina. If you want it bad enough, you’ll get it. Now, I couldn’t say the same of the arts, (I’ve written 4 novels and had one published in spite of having a good agent), but I think with marketing, there are certain lessons you can learn which, once applied, and refined, will almost guarantee you success.

So, when you next feel like chucking it in, taking a deep breath and tell yourself you’re going to step it up. And at the end of the day, go and do some yoga!

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