Tag Archives: internet marketing mentor
Alex Jeffreys

The Ultimate Alex Jeffreys Interview Review

Alex Jeffreys

Alex Jeffreys

If you haven’t heard of Alex Jeffreys, it’s probably fair to say you haven’t been in internet marketing for all that long. He started on ebay and then set up a very successful coaching program which drew notice from big names like Mike Filsaime and Rich Schefren. To look at, think of a Geordie version of Bruce Willis – but chattier.

This guy can honestly say he’s an ordinary guy – born on a fairly rough council estate in Newcastle – and has the tats to prove it.

Interviewer Anthony Tilley is a seasoned internet marketer and he’s popped round to Alex’s house to do this one.
The first thing you notice is the interview is every bit as good as a professional TV interview. Looks to me Anthony was using two cameras to get seamless cutting of his very talkative talking head.

I’ve seen Alex live at one of his seminars with Dean Holland in London and he’s full of energy, totally down-to-earth and credible and instantly likeable. And he’s the same here. Good humored, self-aware and eager to inspire other marketers.

The main take-out here is this: ‘success comes by way of association’. So get a mentor, who’s already a name, or a bit of a name, if you can’t afford ‘the name’.

Alex says his students rode on the back of his success and, in turn, his success grew because his students were successful. Perhaps we all know this, but there’s no harm in hearing it said by a man who practices what he preaches – and has become highly successful in the process.

If you’re looking for ‘ninja’ tactics etc. you’ll probably have to sign up to Alex’s coaching program – you won’t find them here. That said, it’s an enjoyable and lively interview.

If you want to check out the interview for yourself, here’s the link: The Ultimate Alex Jeffreys Interview . Especially inspirational if you’re new to IM.

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Invest In Your Internet Marketing Education… or fade away

Invest In Your Internet Marketing Education… or fade away

How do you like to learn internet marketing?

Did you notice I didn’t say how would you… I’m assuming you’re already doing it. It’s an ongoing process, isn’t it? At times it can feel like a never ending process! The more you do, the sharper your focus – you realise you can’t possibly do ALL kinds of marketing if you’re to achieve results, not by yourself, at any rate.

When I first started I was on Twitter, then Facebook, then writing articles, then on my blog, then writing to my list… and of course forever checking out new shiny products. Darting everywhere just exhausted me and I achieved very little. It was only when I focused on building a list and producing my own products that I started to see any progress at all.

And key to establishing more focus was finding a mentor 1-2-1.

I was at Alex Jeffery’s and Dean Holland’s Instant Profit seminar in London yesterday. Dean gave a very self effacing and modest presentation describing his journey from being a long-term newbie and online failure to a major success. The strategy he outlined on his slides – exactly the one I follow –  looked pretty simple – and it is pretty simple. You’d think more people were using it and becoming successful with it.

But of course like a lot things that look simple, there’s a certain amount of consistent hard work needed before results are achievable.

During the break I had got chatting with a couple of internet marketing friends, who’d turned up for the event. We discussed the issue of trust in some depth – how best to win people over, how to coach people effectively and turn a profit. I mentioned I was getting ready to do a ‘quiet’ launch of my Generous 1-2-1 Training.  They too wanted to do more training, but not 1-2-1. Being more established than I was, they were looking for a more scalable formula for delivering the goods – membership sites, webinars – which are also my long term goals. They understood what I was doing – offering premium value at absurdly low price in order to develop my ‘brand’ and create some word of mouth, which would open doors further down the line.

I described how a number of interested parties had approached me asking for guarantees. And how so many of them looking to get into internet marketing claimed they couldn’t even afford to invest the smallest amounts of money to take their fledgling business to the next level.

If I want to get private tuition for my kids, I have to pay anything from $35-$55 per hour. That’s the going rate. No parent I know would bat an eyelid at being told this is what it costs to get their child some extra tuition. But many people going in to internet marketing imagine that they should be able to get the equivalent for free or mere peanuts. I guess it’s the nature of the internet where so much information is freely available that we imagine an education in an online business should also be free.

Well, of course, you can get a bunch of stuff for free, it’s true.  But if you really want to get a good grade, to use the above illustration of schooling and private tuition, if you want to get a ‘scholarship’ to a place where the top marketers hang out and make the really big deals, you need 1-2-1 tuition.

The only exception to that rule that I can think of is that you grew up around a business at home and the whole thing seems to come like second-nature.

The longer you put off solid 1-2-1 tuition, the longer you will be floundering online. That’s not just my opinion – I know of no successful internet marketers who would disagree with me.

For those of you interest in my Generous 1-2-1 Training program click here. If you want a guru to teach you the same thing, 1-2-1 via Skype, start saving for your second mortgage 😉 Whatever you choose, understand you have to invest money in your business to make money.

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Master One Niche First – Then Try Others

When you first get into internet marketing you’re bombarded with all kinds of opportunities in all kinds of niches. The choice is so wide, the possibilities endless… it’s like being at sea.

You may have a passion that can readily translate into marketing a product or service. You play golf, say, so that shouldn’t make it too difficult to set up a blog about golf, offering tips and so on. But many of us would not regard ourselves as experts in anything particularly – except perhaps the very job we hate!

Chances are, if you’re reading this, you already know why marketers must build a list. That’s to say, list in the plural, of course. The thing is, can you build a list of customers, a list of buyers? Can you build it fast and responsive?

I’m hardly a beginner, but I am still learning, I don’t mind admitting. That’s why I recently took on a new mentor. Someone who is better at list-building than I am.

There just comes a point when you have to invest in improving your game. If you decide to do it on your own, you’ll take longer, that’s pretty much guaranteed.

A mentor gives you added focus too. Because you have to do the ‘homework’, you’re much less likely to spend half your time checking out offers and forums and, well, frankly, doing nothing.

So a mentor also helps you become more productive. Gives you structure to your day, your tasks… and before you know it, you’re getting results. With results, your mindset alters – in a good way! You build confidence in this single-minded task you and your mentor are working on and you start to become – guess what – an expert.

Then with that expertise, you can teach others. So now you are not only marketing to a list, you are making money from students following your tuition.

Once you’ve got those two tasks moving along nicely, you can branch out and try other niches. You’ll find they are so much easier to handle now, because you have mastered the one niche.

I’m about to set up my own coaching program for list building in the internet marketing niche. It’ll be cheaper than any of the established mentors and just as good, if not better. That’s the meaning of Generous, after all 😉

If you’re interested in finding out more, write to me with subject Early Bird at nic.penrake@generousentrepreneursonline.com to get on the early bird/discount list. Meantime, educate yourself by grabbing this report.

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Not all mentors mentor equally

I had an interesting conversation with the vice president of a top US SEO company last night. Among other things, we discussed the viability of marketing a high ticket item. And one of the things we both agreed on right off the bat was the lamentable lack of genuine mentors.

One of the big problems high ticket marketing faces is not the price – which is higher than your average Clickbank product or even most courses out there – it’s the not unfounded suspicion that mentors of these high ticket products are only there for the sale and will smartly make themselves unavailable and ‘madly busy’ thereafter, leaving the new ‘team member’ to sink or swim.

As my VP friend said, about 95% sink.

Which is crazy when you think that one of the main reasons you’d market a high ticket item is to take advantage of the residual income. You won’t earn much residual income if all your team members sink, will you.

Besides which, it’s a bad way to do business. If high ticket marketing is all about personal branding, what are you doing for your personal brand by letting your team members drown?

That’s why at Generous Entrepreneurs we do things differently. The people I work with, who help me, believe in being generous. As a way of life and as a way of doing business. It’s not enough to talk it, either, you have to do it. Few actually do. And that’s where the disappointment and disillusionment comes for so many who try their hand at internet marketing – the gap between the promise and the reality.

The best you can do if you’re just starting out is find a mentor. But make sure he or she is generous – and means it. And that means finding someone who is accessible and who will give you his time.

If you want to find out more about how Generous Entrepreneurs  can help you, get in touch through skype (nic.penrake). Meantime, you’re welcome to download my pre-launch report on list building:


The full guide will be out shortly – when I get my voice back and can shoot the video for it!

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Make Money Online As A Stay At Home Dad

Thanks to the internet you can now be a stay at home dad and do more with your day than change diapers and mash bananas for little ones. Or revisit your geometry lessons for the older ones.

Statistics seem to vary a lot but according to the Office of National Statistics in the UK there are now 200,000 men staying at home to bring up their children – almost double the number in 1993, when official records began. A not insignificant fraction of those fathers are working part-time and sharing the childcare, or bringing up children by themselves.

As more and more of us can work from home through the internet, being a stay at home dad isn’t the oddity it was even 15 years ago. Because dad can now look after his kids AND pull in some money – through the internet – the emasculating connotations to the phrase ‘stay at home dad’ are no longer what they once were.

How much money can you really make online as a stay at home dad?

The first thing you find yourself doing more of when staying at home is browsing on the internet, chatting on Facebook, Twitter, visiting blogs. Blimey, a whole day can go by and all you do is surf and wipe bums. Let’s face it, you’re not likely to be down at Cafe Nero with your kids and some other fella’s kids talking about schools and waistlines, are you? Men aren’t as comfortable as women are showing off their offspring and chatting about ‘their day’… But that might be about to change.

Because as more and more stay at home dads make money online, they will feel they actually have something that other men would like to talk about over a mid morning coffee – making money! Which money-making opportunity is best for a stay at home dad? The internet is full of ‘make money online’ opportunities, and few of them actually form the basis of a real business. Every next link you click on takes you to a webpage asking for your email or your credit card. In return you will be able to make a silly amount of money in just 7 days. Wow, this looks great! Except, of course, it isn’t. It might not be a scam, but the promises made are very often hypothetical and seldom applicable to your circumstances. So how do you get ahead in online marketing? Answer: get a mentor. Don’t keep spending on ebooks and courses. Chances are you’ll end up spending more than you actually use and getting yourself into a funk. Just as you would with any other serious business pursuit – you have to learn from people who will invest in you and expect you to take action.

I got into internet marketing in a roundabout way. I’d been about to see my first novel published when I heard the publisher had gone bust. After a lot of gnashing of teeth, the only deal I could get after that was an on-demand deal – which is little more than a distribution deal with no marketing push. So I set up a group on Facebook, plus a Page, of course. I emailed friends, family and Facebook friends. I blasted Twitter with links to my book’s page on amazon. And the money rolled in. Yeah, right. So was my book crap? Not according to the people who had reviewed it on amazon – but my marketing was crap. Because, in my ignorance, I was doing it the spammy way.

I investigated further. I could barely see the wood for the trees. Friends and family said the internet marketing world looked like one big scam. Be careful, they said. Six months later, I’d learned plenty but still hadn’t made a dime online. Maybe my friends were right and I should give up. But as a stay at home dad, what were the alternatives? Not so many. So I stuck at it and resolved to make it work.

Get a blog and make a start

I set up a blog on internet marketing – even though I knew very little about the topic. But it’s like most things in life, if you trawl long enough you will pick up food to sustain your fledgling business. And gradually I became – to new people at least – an expert. Just a blog? Well, no, you don’t do one of anything when it comes to internet marketing. It’s all about diversification. And yet – and here’s the tricky part – it’s also about balance; if you diversify too much too soon, you will spread yourself too thin and possibly end up achieving nothing but a chronic wrist condition from using your mouse all day long.

Affiliate marketing is the easiest way in to making money online

Affiliate marketing involves marketing someone else’s product and being paid a commission for each sale. You don’t even have to have a physical product – it can be digital, an information product such as you’d find at Clickbank. The best way to market as an affiliate these days is through review sites. Set up a mini site, keep your page limited to a very narrow niche, aimed at buyers not freebie seekers, and you WILL start to make money online. Unless you’re an experienced marketer and really know your niche, one site won’t do it, you’ll need several. But once they’re up and running, they make money more or less on autopilot. But is this really a business? Not quite, in my opinion. Because unless you’re building a list, you are building an income, not a business. How does a stay at home dad create a business online – from scratch? To build a list you need to set up web pages – known as squeeze pages – that offer a gift in return for a visitor’s email. Once you have a list, you have a potential customer base. Now we’re talking. But in all of these processes, you need help, don’t you? Of course there are plenty of tutorials, videos, etc. on the internet. But how do you piece all these disparate lessons together to form a coherent business strategy when you’ve got Freddy there demanding milk every five minutes, or Naomi with teething problems? Even assuming your kids are out of their tantrum phase, kids don’t know the meaning of closed doors and they interrupt you every moment a question pops into their heads. I have 3, I know. So unless you have a fortified shed at the end of the garden or can afford round-the-clock help, your best plan is to find a mentor. And the way to do that is to do what you’re doing now – reading on the net and checking out the authors of those articles and blogs you read and opening a dialogue with the ones you like the look of.

Find a generous marketing mentor

I can’t emphasize enough the importance of finding a mentor with whom you click – he or she is worth their weight in gold. Not only will you learn a viable internet marketing model, you will find yourself the equivalent of a personal trainer AND, with any luck, a buddy. Through your mentor you will more quickly acquire the opportunity to network with more experienced marketers than you. The learning curve will be less arduous and the money will start to appear in a shorter period of time. Leave the heroics of being a stay at home dad to bringing up your children, just be practical with the task of building an online business – get a generous marketing mentor and you’ll never want to return to the office.

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How not to market online

When you’re completely new to IM, you just want to get out there and start selling, right? You’ve been told to take action, so you want to broadcast to everyone, Here’s me, I’ve got a great product or sysem!

The thing is, no one gives a shit. And if you paste/pitch your products on Forums and Facebook, people actually think worse of you. I know it sucks – wouldn’t it be so much easier if that’s all you had to do? – but once you’ve been online for a while, you’ll be feeling exactly the same. It’s just kind of vulgar and naff.

So the first thing to learn is patience. Put your time into working at something that will attract and help people, and build yourself a real business.

Credibility is ESSENTIAL for long term business and profits. You have to interact and generally appear as though you are interested first in helping people, and second, making money. You have to convince people that you deserve being paid. And then it’ll start coming in.

The only person going to buy from you when you shout your wares in a forum or on FB is another newbie, as desperate or more so, than you. True, there are more newbies joining every day, but if you are only targeting ‘virgins’ you are unlikely to develop any lasting business relationships that provide you with a sustainable source of income.

Making Money Online involves creating a BUSINESS. Only businesses make money – and businesses are all about solving problems for people.

Whatever niche you are targeting always ask the question, ‘What do they need and how can I help?’ Provide a tangible answer to that and you’re in BUSINESS.

Want help with your online business – which perhaps is not even a business yet? Make a start here – http://learn-internet-marketing.ws

Or Skype me on nic.penake

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Carbon Copy Pro Business in a Box

Business in a box. Or BIB as Carbon Copy Pro call it. What’s in it? Does it rattle? Can you sell it? How easy is it to market? Is there a similar box that offers more? …Click on Play to find some answers…

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Generous Bonus For First 11 Students To Join My Team

Watch this video to find out how you can take advantage of this unique bonus I am offering for my ‘first 11’ when you team up with me on YourNetBiz.

This is what you’ll get when you join up with me:
– Help with setting up your website(s)
– Marketing tutorials on every aspect of internet marketing from forums to social media
– Help setting up your merchant account
– A pre-written email campaign
– 6 months free autoresponder
– Help with seo
– One to one tutorials over skype
– Free access to one of the best membership sites on the net (Six Figure Mentors)
– And much much more…

Check out http://generousentrepreneursonline.com/generous-commissions/ for more information on yournetbiz.

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Find the right online marketing mentor for YOU and you’ll start making money

You’ve probably heard of people talking about personal branding. But how do you brand yourself when you aren’t even an expert yet, when you aren’t a known commodity, like Heinz or Playboy? Good question.

The answer is actually quite simple: find an online (marketing) mentor you feel comfortable with. Someone who gets back to you when you’re stuck. Someone who shows you what he’s learnt and is learning (even the experts never stop learning). And finding that online mentor is without doubt quite a personal thing.

As a mentor, myself, it’s one of the reasons why I never try to ‘sell’ what I’m offering.  It’s almost like a date situation. The harder the guy tries to win the girl the more he alienates her. It’s just got to flow. So what should you look for in deciding which mentor to go for?

  • Reliability. If you pick up a sense that this mentor is just fishing for more residual income through having another member join his/her team, you could probably do better elsewhere. This mentor might not be for life, but he or she will have to be for the life of your getting on your feet in this business, or you will struggle.
  • A certain expertise. When you visit the site of someone promoting themselves as an internet marketing mentor, read their stuff. Are they informative, helpful, teaching you anything? Or is it all self-promotion wrapped up to look like tuition. What evidence do you have – apart from this mentor telling you in a video – that he or she deserves the title of mentor?
  • The mentor’s primary company – is it reputable? Do some research and ask the mentor for an honest take on the company he or she works for, or with.
  • The product. Is it a product you feel you can sell?
  • Do you have a sense this mentor is genuinely eager to include you in more than a bunch of video tutorials? Will he be getting you together with other entrepreneurs, what kinds of networking events, online or face to face, can you look forward to? This experience wants to feel like the beginning of not just one but several opportunities.
  • Most mentors in my experience come with a ‘high ticket item’ – that’s to say you buy the product you’re going to be selling as a sort of membership fee. What you’ll typically get for that fee is access to:
  • A suite of digital products that will help you with internet marketing
  • An extensive online library of video tutorials, webinars, ebooks etc.
  • A network of entrepreneurs
  • Links and other tools that will help you promote yourself and other businesses you may be involved in

Once you have found a mentor you trust and get on with, together with YourNetBiz tour high ticket item, focus on a few set tasks to begin with. Don’t scatter yourself in the early days. Be consistent. Even two hours a day, every day is better than 14 on the weekend and nothing during the week. Think of the early days like learning to play an instrument. Your body and mind isn’t used to holding a guitar or violin. Grow the calluses before you turn your finger tips raw. So let’s say you’re all set up. You’ve followed the video tutorials, read some of the ebooks and you’re ready to get marketing. Now a good mentor will be there for you as you go along. There are some who disappear at this point. Not cool. Again, this is why you don’t want to rush in to joining the first nice guy you come across. Nice doesn’t always mean reliable.

Remember, though, your mentor also has a life, and also doesn’t have the answer to every little question on internet marketing. The main thing is you have a dialog and can work it through together.

With time, you’ll start to build a list and have prospect of your own. You won’t need quite so much ‘hand-holding’ – but a good mentor will stay in touch; you never know when you might need each other on some other venture. If you’re willing to work and work closely with a MENTOR who is willing to help you maximize your strengths, it won’t be long before you start reaping the rewards you deserve.

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Bank Big Commissions Working With YourNetBiz

In this video I give you the heads up on the kind of investment you need to make in order to get set up with YourNetBiz and the kinds of commissions you can look forward to once you join up and get working on the program. Once you’ve watched the video, I’d recommend you do the YourNetBiz tour.

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