Tag Archives: list building

The List Connection Review

I liked the way The List Connection’s creator Mark Acutt takes you through the thinking process behind list-building.  His course pivots around the importance of connecting with your subscribers on a deeper level than just offering hot (or even mediocre) products. You’ll notice TLC also stands for tender loving care, which underlines the connection Mark says we must make with our subscribers if we are going to make good money online.

He shows you how to segment your lists and why you should. Mark is big on ‘ethical’ email marketing – which is fine, although he doesn’t define ‘ethical’. He reveals a neat strategy for engaging with his subscribers which is non-evasive and, done well, could even be alluring; although quite time-consuming to set up – if the product retails at $17 or more it’s probably worth the effort and, arguably, essential if you’re marketing anything at over $27.

He takes the reader through a campaign he rolled out targeting the weight loss niche, taking the reader from research to emails. Personally this was less useful to me at this point in time as I do nothing in that niche – but useful insight for anyone working in that niche.

As a copywriter – and this perhaps just a side point – I was really impressed with the structure and eloquent flow of Mark’s sales page –  made a refreshing change from the typical hype fest of most internet marketing sales pages.  If you want to check it out click The List Connection.






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7 Strategies Guaranteed To Bring You MLM Success

When I first started out in internet marketing – incredible though it seems now – I knew nothing about list-building. And as a result I dove into MLM without a clue really and nearly burnt out after 6 months of banging my head against the proverbial brick wall.

List-building is not as easy as every product owner will have you believe, but there are ways of doing it effectively and without burning the midnight oil.

For those of you just starting out, I’ve drawn up 7 points you should focus on for making any kind of MLM opportunity work for you. (Without the head injuries!)

1. Build your network one by one

If you think you can email a few friends – Facebook or otherwise – and build a business network, think again. It just won’t happen. This business, like any other business, takes time and hard work. To some people chatting online isn’t hard work, to some it sucks. If it sucks for you, stay away from network marketing. If you enjoy it, or at least can do it effectively, it’s simply a question of thinking one person at a time, not blasting groups and websites with your link.

Remember, if you can get one person on your side/team, he or she may well be motivated to do the same. With time you will build a solid foundation – or downline – not a bunch of people who wondered how in hell they ever came to have your name in their inbox.

2. Write posts and articles on and around your subject

The more you put out there that informs people about the opportunity you are promoting, the more traffic to your sites and your links. You need to produce content to build your list AND to come across as an expert on your chosen opportunity.

3. Attract interested parties to your squeeze page and free gift

Put up a squeeze page where you offer a gift relevant to your opportunity, so that you can collect names and emails.

4. Build a theme oriented site

Once you’ve build a squeeze page which is specifically geared toward one opportunity, you can build a site that caters for various MLM opportunities. Once again this can help project you as an expert in more than one field. You also benefit from a sort of cross-fertilization of leads, as parties seeking one of your number one opportunity decide to sign up for your number two opportunity.

5. You must remain tenacious and consistent

Most network marketers quit within the first year. Cos it’s tough. It’s not work that delivers instant riches, it feels at times like you’re being sold a lie. But think of this, when the going gets tough, most businesses don’t turn a profit in their first year. You simply have to stick at it. And that means doing one task a day to build your list AND motivate your downline. One hour a day is probably enough. Heck even 30 minutes is better than nothing and keeps you in the loop.

6. There is no real secret to a large downline!

Unless you enter network marketing having just inherited wealth or sold a business for a nice lump sum, the only way you’re going to build a downline fast is by steadily recruiting.  And by encouraging your downline to recruit too. Let me give you an example of what I mean: with the FantaZ (social gaming) opportunity I’m working, I direct traffic to a squeeze page where I not only inform my visitors of this amazing business opportunity that is about to take off, I also offer them customised and customizable marketing tools to help them build their own downline.  Work with your downline members, as most of your growth will come from their efforts. Try to get them to chat with you on Skype or in a Facebook group.

7. Diversify for even greater profits

Once you’ve developed your downline and your contact list, you should market new opportunities to the list(s) you’ve built. Multiple streams of income will take you to the next level and your monthly income will continue to grow. What I tend to do is bring people in on one opportunity, help them get the hang of it, then introduce them to other, perhaps similar, opportunities and products that will help them build their own lists and downlines.

Follow these magnificent 7 and you’ll be mining network marketing gold after about 12 months – sooner if you like hard graft!

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The best ways to build a downline in MLM programs like FantaZ

The best ways to build a downline in MLM programs like FantaZ

If you haven’t heard of social gaming yet – July 2011 – you soon will.

If you know how to build a list and network through social media and Skype, you could make a serious amount of money with the Fantaz marketing opportunity

Fantaz is all about playing online games – for cash rewards. Of course many people who join your team will never be interested in playing, some may never have tried, but get caught up in the excitement and have a go.

It’s not enough simply to recruit and have people join your team. You have to follow up and constantly encourage your team or downline to recruit and encourage their downline.


Get an autoresponder and build your own list

If you’re new to online marketing and don’t even have a list, the Fantaz opportunity is going to be quite a challenge.

Lead Generation requires a little imagination. Fantaz is a game, so it makes sense to hang out in gaming forums to attract leads. You could join a Facebook group or fan page, or even set up one of your own. You could write an article on the opportunity with a link that attracts leads.

Don’t do any MLM without a squeeze page and autoresponder! This is essential – you have to have a means in place of collecting leads that go to your autoresponder, not just the back office of Fantaz.

With leads of your own secured in an autoresponder you can also update your team regularly with broadcasts, keeping them motivated.

You can also then market to your list – sending them info on similar business opportunities, sounding them out and adding them to your customers’ list.  So they may come in as FantaZ team members, but you want to be able to persuade them to take a look at other opportunities and products. This is how you create multiple streams of income.

This is a chance to develop your personal brand. You may have heard it said on numerous occasions: “People don’t buy the opportunity, they buy… you.” Admittedly, not entirely accurate, but it’s an adage that serves to underline the importance of establishing a rapport and trust with your list – you are the guy who knows where and how to invest in good stuff. If you come across as likeable and trustworthy, people will flock to your Fantaz business.

Too many independent distributors make the mistake of directing people to their company replicated website. You must set up an optin page or squeeze page to stand in front of this company site. For one thing this helps introduce prospects to you – remember personal branding? – and, as already mentioned, enables you to add their names and emails to your autoresponder.

On this squeeze page you create you will have to offer more value than most. When I set up mine I didn’t just blab on about the opportunity, I told visitors that if they signed up under me they’d be getting the same squeeze page they were looking at, plus email copy which they could use to send to their list. So I’m practically doing their job for them!

So straight off the bat, they are likely to appreciate me as a credible leader. I’ve invested in the opportunity AND I’ve invested some of my time in helping them – for no more than a request that I be allowed to mail them – guess what – more useful stuff!

For more help with building a motivated downline check out Nic’s Fantaz.

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Build your own list as you build a downline

Build your own list as you build a downline

How do you get round MLM burnout?

One of the problems with MLM opportunities is that you can do a truck load of work and end up making very little money because your downline wears thin. It’s one of the reasons I kept away from it for a long time…

See if this rings any bells with you… You sign up to a business op, you’re given a link, you paste it here and there, hopefully not spamming too often… and a few leads trickle in. You make some money, but generally you’re pretty underwhelmed.

The big problem with this model is this: your link goes to a web property that you do not control or own. So whenever someone hits that page, they sign up to your opportunity, not to you. You are just a username. You mean nothing to them. True, you can email them from your back office and get to know them that way, but that takes time and effort and isn’t all that productive.

Worse still, your downline is not on a list in an autoresponder. Just try adding those names and emails to your Aweber account. Aweber are very picky about how you came to acquire a person’s email. I’ve been having problems getting them to add customers, never mind downline leads!

So what do you do?

You build a squeeze page and stick it in front of the website that your link goes to. And you direct potential prospects to your squeeze page, not the link you were given when you signed up.

In your webform you go into Settings and under Thank You Page you paste the sign up link you’ve been given – this is your redirect, i.e. the page your visitor will be sent to directly after signing up to your list. You switch Confirmation from ON to OFF, because you want your potential prospects to go as quickly as possible to the sign up page – or they might lose interest.

By using a squeeze page this way, not only are you building a downline you can mail updates to re the primary business opportunity you drew them in on, you can also email them about similar business opportunities in the future.

Here’s an example. When I signed up to FantaZ, I signed up under my sponsor’s link. I was then given my own link (username + fantaz in the url). This link would then send my prospects to my sponsor’s page. He would net the names via an optin. So would I. But here’s the thing: his data was going to an autoresponder, mine was going to the back office of my FantaZ page. Well that’s not good enough, I realized. Because when I now wanted to get in touch with people in my downline, I’d have to email each one of them individually. If I had them on my own list in my Aweber account, I could do one broadcast and that would be it – job done for my entire downline.

So I built a squeeze page to put in front of my sponsor’s page. Yes, it makes the journey a little longer for prospects, but it introduces them to me (as their sponsor) and, for serious parties, I don’t think it’s a big deal anyway. As an added incentive, on that same squeeze page, as well as talking about the business opportunity very briefly, I offered to provide everyone who signs up with some marketing tools to make their job of building a downline that much easier: I gave them the very squeeze page they had come in on, which they could download as a zip and edit however they wanted, plus an email swipe they could send to their downline to keep them motivated. So I was making it totally worth their while by asking them to sign up to my list.

So this is the model I urge you to follow if you are doing anything like MLM.

As for FantaZ, I just heard from my sponsor that a guy in his team knows someone who was involved in a similar business 8 years ago and they made $2.8million in 3 years. Kind of motivating hearing that 😉

The FantaZ website, when it launches in the US, any day now, is capable of handling 4 MILLION HITS PER SECOND. They have over 100 celebrities signed up already. This isn’t some tin pot fad about to be cooked up.

The games themselves are skills-based, and nothing to do with gambling. As a sponsor, you make money when anyone 7 levels down plays a game.

If you think you’ve got the time to invest even 30 minutes a day in this opportunity, I strongly suggest you jump on this link – Nic’s FantaZ – asap. If you’re interested in gaming, how it’s evolving online right now, I’d say it’s a must.

Have fun and make money – can’t be a better combination!

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List Mechanics Review – A Complete [Video] Course For Internet Marketing Newbies

List Mechanics Review – A Complete [Video] Course For Internet Marketing Newbies

I just gained access to a nuts and bolts course on internet marketing called List Mechanics. It’s created by marketers Anwesh Rath and Paul McDonald.. and it’s pretty good. Thorough. No bs… just like it says on the tin – list mechanics.

If you’re a newbie to internet marketing, this is the kind of course you should be looking at – not these fancy push-button software offers on Clickbank.

Why do I say that?

Well, I think you need to learn how to walk before you try to run. Seems obvious, but so many people sink everything into ‘short-cuts’ which promise quick riches and almost invariably disappoint   😥 Not much point in having clever software if you don’t even understand… list mechanics.

Here’s the spec:

  • List Mechanics is a 19 video course on list-building and leaves nothing to the imagination
  • Each Video Includes Comprehensive Mind Maps
  • List Mechanics Condenser – A summary of what the videos teach
  • 10 Squeeze Pages & 10 PLR Reports for lead generation
  • Priced to sell @ $47

The members area is simple, clean, easy to navigate. The videos you can download if you wish. Subjects covered run from the basics of setting up a squeeze page to viral marketing. (For some reason they picked only video 17 to open with a very cool, cinematic animation of moving cogs pulling back to a lock and a heavy door that opens to a dramatic, cloudy sky.) The video presentations make use of comic pencil drawing animations, which I also liked. A well structured presentation in each.

If you’re just starting out online, this is very good value.

My List Mechanics Bonus Buy List Mechanics through my link and I will throw in Power Up Your Squeeze Page, my own in-depth guide on list-building which will complement and, to a degree, supplement the List Mechanics course.

Clear your cookies Just be sure you buy through this link (you may have to clear your cookies first) and check affiliate id = jacksteane. Then forward me your receipt to nic_penrake@hotmail.com subject “List Mechanics Bonus” and I’ll send you to the download page for Power Up Your Squeeze Page by return.

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Boost Conversions By As Much As 50% Mailing To Your List

It can be pretty disheartening checking the email stats in your autoresponder for a promotion you’ve been mailing to your list only to find your opens and clicks are not even in double figures yet.  So what do you do? Mail more… and risk alienating your list?

You don’t have to.

This short video shows you how you can mail to those who didn’t open your first batch of emails without annoying the people who already opened your emails. This method is especially useful if you’re planning on sending a bunch of emails for a product launch. It takes only a few minutes to implement and can boost your clicks by as much as 50% – without the risk of people unsubscribing.

Want another tip on boosting conversions? Click here.

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Master One Niche First – Then Try Others

When you first get into internet marketing you’re bombarded with all kinds of opportunities in all kinds of niches. The choice is so wide, the possibilities endless… it’s like being at sea.

You may have a passion that can readily translate into marketing a product or service. You play golf, say, so that shouldn’t make it too difficult to set up a blog about golf, offering tips and so on. But many of us would not regard ourselves as experts in anything particularly – except perhaps the very job we hate!

Chances are, if you’re reading this, you already know why marketers must build a list. That’s to say, list in the plural, of course. The thing is, can you build a list of customers, a list of buyers? Can you build it fast and responsive?

I’m hardly a beginner, but I am still learning, I don’t mind admitting. That’s why I recently took on a new mentor. Someone who is better at list-building than I am.

There just comes a point when you have to invest in improving your game. If you decide to do it on your own, you’ll take longer, that’s pretty much guaranteed.

A mentor gives you added focus too. Because you have to do the ‘homework’, you’re much less likely to spend half your time checking out offers and forums and, well, frankly, doing nothing.

So a mentor also helps you become more productive. Gives you structure to your day, your tasks… and before you know it, you’re getting results. With results, your mindset alters – in a good way! You build confidence in this single-minded task you and your mentor are working on and you start to become – guess what – an expert.

Then with that expertise, you can teach others. So now you are not only marketing to a list, you are making money from students following your tuition.

Once you’ve got those two tasks moving along nicely, you can branch out and try other niches. You’ll find they are so much easier to handle now, because you have mastered the one niche.

I’m about to set up my own coaching program for list building in the internet marketing niche. It’ll be cheaper than any of the established mentors and just as good, if not better. That’s the meaning of Generous, after all 😉

If you’re interested in finding out more, write to me with subject Early Bird at nic.penrake@generousentrepreneursonline.com to get on the early bird/discount list. Meantime, educate yourself by grabbing this report.

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Build Your List Through Others’ Blogs – Without Paying For Advertising

I just joined a membership site called List Crew. And like it sounds, it’s aim is to help you build your list – faster than you are doing now.

The way it works is this. After signing up, you go to the members’ area where you set up a very short ad for your newsletter. Something like this:

Generous Training

Heads up on tried and tested strategies for entrepreneurial internet marketers.

You’re asked to paste in your autoresponder details and shown how to paste a bit of code into the php of your blog’s footer which will work as a pop up advertising a bunch of newsletters, including your own.

It’s not like I needed another pop up on my blog – I’m already using pop-up domination, which, as pop-ups go, is one of the more attractive pop-ups out there. No, the idea is that by signing up with List Crew, all other members do the same as I did – which means they will be adding a pop up to their blogs which will advertise a number of newsletters, picked, I assume, at random. In other words, I am getting free advertising of my newsletter on other people’s sites.

If I wanted to upgrade, no doubt the exposure would be greater.

I think it’s a good idea and I’ll be giving it a trial run.

Like any of these kinds of schemes, you’re given a referral link, which can earn you credits. So you can email your list to pick up more credits and more exposure and, in turn, more subscribers.

‘re in the internet marketing niche and you want another method for adding subscribers to your list, check out List Crew here.

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The Art Of Getting The Most Out Of Your Ad Swaps

Ad swaps are great – they’re a quick and affordable way of building your list which otherwise can feel like building a mountain pebble at a time.

However, I’m amazed at just how many swipes (email copy from your partner) are of poor quality. Usually it’s not the site that’s so bad, it’s the copy. OK, I’m a copywriter, so I (should) have an advantage, but many of these swipes I get asked to look at lack any kind of fresh urgency or craft.

A swipe doesn’t have to be long. Short is good. But short and blunt isn’t so good. It should sound like it’s coming like a friend, not like you want to shove someone’s face into an optin.

The thing you have to consider here is:
– how do you write to your list?
– and how would you like to be addressed?

I sometimes wonder whether ad swappers actually read back their own copy. The people they are mailing to are probably receiving anywhere between 10 and 200 emails from other marketers per day. What’s going to make them want to read yours?

If your ad swap partner has sent you a bum piece of copy, politely suggest a re-write. Many people are grateful when you send them back an improved swipe for their mail-out.

In any event, you need to consider your own list, because your subscribers are used to getting YOUR emails mostly and, if you suddenly start sending a fleet of emails in all different kinds of styles, they’re going to feel you’re spamming them – they didn’t sign up for this!

Make more of every swap you do

Every time you do a swap, you make a connection – with the person you’re doing the swap with. Because every swap is an opportunity… to connect. Some people can’t or won’t be bothered – that’s fine, don’t press – but there will be some who are grateful for the contact and keep in touch with you. If you’re doing swaps through a site like safe-swaps, it’s easy to do a swap and forget about your ad swap partner and carry on seeking new people. But that’s a waste, in my opinion.

If the swap goes OK, get your partner’s email and Skype and stay in touch. If you’ve built up enough trust, you can do swaps and maybe jvs further down the line.

You’re not just building your own list here, you’re building alliances with other marketers. You can’t seriously befriend everyone, but if you reach out to anyone who works well with you, you will make a few solid alliances – and you never know how useful they could be in the future.

While you’re here, why don’t you pick up my FREE guide – Swap Your Way To The Top – which takes you all the way, step-by-step, how to set up your offer and sales funnel, through to the art of a good swap.

And if you want to swap with me (in the IM niche), send your swipe to nicpenrake@generousentrepreneursonline.com together with your proposal and let’s see what we can do.

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The Pros and Cons of Ad Swaps

I had an interesting email from an internet marketer I’m getting to know – a great guy, James Francis, whom some of you may know. His email was – to my surprise – took the form of an apology. I couldn’t think what he’d done wrong – he’s one of the few internet marketers who mails me with consistently solid recommendations.

So I clicked on the link and went to a page where he’d put a video. He stood before a whiteboard looking suitably contrite and, once I’d hit the start button, he began his apology.

His reason for apologising was that he believed he’d been doing too many ad swaps. As a result, his list had been buying less and was quite possibly getting fed up with the volume of ad swaps.

Ironically, only that very afternoon, I’d been adding a chapter to a report I’d been writing mostly advocating ad swaps. James’s apology did make me pause and think, however. I had already included a cautionary note in my report, but his apology got me underlining it. And it’s this: you do want to be careful just how many swaps you do. James’s point was, the minute you go into swaps, you abandon quality control. He has a point. So you need to be mindful of that.

Consider whether:

– Your ad swap partners are sending out affiliate links or links to squeeze pages with valuable content
– The ratio of your sales emails versus emails offering free and valuable content is tipping toward the Spam zone

If you’re swapping a lot BUT ALSO offering some great content, I think your list will be forgiving. If you’re not, they’re less likely to be. As a newbie or lower intermediate, I think swaps are a great way to get up to, say, a 1,000 subs for any given niche.

Once you start to develop a reputation as a marketer, once you start putting out quality products, you need to exercise a little more discretion. If you’re just starting out and your list isn’t all that responsive anyway, you might reasonably think, Well, what difference does it make whether my list receives swap emails or my emails? Maybe the swaps will make them responsive… And you know what, you might be right. I think you just have to monitor the situation: check your open- and click-through rate as well as your unsubscribe rate.

If the swaps are adding to your business, keep ‘em coming – just don’t ever get complacent. Your list is actually a bunch of people and people have feelings, people can change their minds about you when you take them for granted…

So that’s my take on ad swaps. What’s yours? By the way, if you’re on my list, I’ve got a few swaps on their way;)

Want to JV with me? Get in touch – nic.penrake (Skype)

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