Tag Archives: marketing mentor

High Ticket a little too high?

January’s a good time of year for at least one thing – a re-think…

Never mind New Year’s Resolutions – they always start out bold and end up revealing themselves as quite fragile. This is mid-January thinking…

I’ve been talking to a few marketing friends about high ticket items. And there’s a wide consensus they are priced too high in most cases.

When I first joined YourNetBiz, I figured the pricing structure was industry standard. I figured I was paying a high price for the privilege of having a hands-on mentor who would take me from zero to hero within a year.

Hm. Was I naive?

I’ve been talking to the people who do my SEO for me. The vice-president of that firm told me that around 5% of people succeed selling high ticket items (unless they are the creators themselves) – unless they have hands-on help from a mentor. The problem with these high ticket items, he said, is that most mentors do not invest in their ‘students’ and so their students fail. As a result high ticket item get a bad rep.

You only have my word for it that I do put in the time with my students. So I’m going to put my money where my mouth is and offer a major discount on the price of joining me as an associate with YourNetBiz. I would rather have more team members who are getting on and make possibly less money than have a few who have paid a lot and are struggling.

My honest opinion: generally speaking, high ticket items are over-priced.

There are a lot of people out there wanting to get into internet marketing and they are being taken advantage of. I know a lot of people try internet marketing because they are flat broke, they’ve just been made redundant, they’re looking for something new – they don’t need another smack on the nose…

So… here’s what I’m prepared to do.

If you join my team as a Platinum member between now and February 14th I will give you a 30% Discount. You will pay me the full amount and I will reimburse you 30% of the fee you paid me.

I don’t know of any other YourNetBiz or CarbonCopyPro member offering a deal like that. If you find someone who can beat it, prove it and I will beat it.

So now, those of you who are serious about marketing a high ticket item, those of you who are serious internet marketing entrepreneurs, have very little excuse to join me as an associate member with YourNetBiz.

Go take a look at Generous Commissions and do the YNB tour to get a feel of what you can gain from taking up this offer.

As with any Great Offer, you have until Valentine’s Day. This is my little bit of love to you…;)

But seriously, work with me and we can make serious money together.

To find out more add me on Skype: nic.penrake

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How not to market online

When you’re completely new to IM, you just want to get out there and start selling, right? You’ve been told to take action, so you want to broadcast to everyone, Here’s me, I’ve got a great product or sysem!

The thing is, no one gives a shit. And if you paste/pitch your products on Forums and Facebook, people actually think worse of you. I know it sucks – wouldn’t it be so much easier if that’s all you had to do? – but once you’ve been online for a while, you’ll be feeling exactly the same. It’s just kind of vulgar and naff.

So the first thing to learn is patience. Put your time into working at something that will attract and help people, and build yourself a real business.

Credibility is ESSENTIAL for long term business and profits. You have to interact and generally appear as though you are interested first in helping people, and second, making money. You have to convince people that you deserve being paid. And then it’ll start coming in.

The only person going to buy from you when you shout your wares in a forum or on FB is another newbie, as desperate or more so, than you. True, there are more newbies joining every day, but if you are only targeting ‘virgins’ you are unlikely to develop any lasting business relationships that provide you with a sustainable source of income.

Making Money Online involves creating a BUSINESS. Only businesses make money – and businesses are all about solving problems for people.

Whatever niche you are targeting always ask the question, ‘What do they need and how can I help?’ Provide a tangible answer to that and you’re in BUSINESS.

Want help with your online business – which perhaps is not even a business yet? Make a start here – http://learn-internet-marketing.ws

Or Skype me on nic.penake

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Business in a box Carbon Copy Pro

Business in a box

Nice phrase, huh? As a copywriter I couldn’t have improved on it in a month of Sundays. It straight away conjures up the image of everything you need in one, easy-to-access place.

So what about Carbon Copy Pro – what’s their business in a box?

Carbon Copy Pro are a big name in internet marketing. I first came across them through a link I stumbled upon on Twitter. I watched a couple of videos by co-founder Jay Kubassak and I decided I liked this guy. He was calm, collected, even laid back. My kind of person, I thought.

So I ordered my BIB, as they call it.  Cost me $395. Naively I thought I was getting a bunch of videos and booklets on internet marketing. What I got was a box with 3 DVDs in it and leaders in CC Pro talking to me about the importance of mindset. There was very little in the way of what I’d call actionable stuff. And in fact the entire contents could have been found at no cost through joining a dozen or so marketers’ lists. I put the box on the shelf and wondered if I wasn’t a chump. OK, I did also receive another kind of BIB – the digital version, which comprised of a ‘back office’ and a bunch of marketing materials – but I’ll come to that in a minute.

One of the reasons I joined CCPro was because, not being a webmaster, it offered a way of marketing without having to build my own sites. Everything done for me, it seemed. The problem was, the websites available to me in the ‘back office’ of my CC Pro membership had OTHER PEOPLE talking about the CC Pro opportunity. So much for my becoming a LEADER with someone else’s mug up there. How could I possibly talk to people about personal branding in articles if I didn’t even have my own website?

Anyway, back to my BIB. Clearly I was gaga for having bought this thing. Who would be naive enough to buy it from me? Just think: $200 commission per sale. And once my referrals signed up with Carbon Copy Pro, I’d earn a $30 member referral commission when they paid their monthly membership fee. Oh, by the way, you also have to pay Wealth Masters International, CC Pros partners, a membership fee, too, for the privilege of selling your BIB and any other CC Pro product. But don’t worry, in no time at all you’ll be selling loads of these BIBs…

Sadly, it wasn’t to be. I was new to internet marketing – and I BADLY NEEDED A GENEROUS MARKETING MENTOR. I needed hands-on help to stand even the slightest chance of marketing such an expensive product. I needed help building a squeeze page, a blog, I needed to understand traffic generation, managing an autoresponder, etc., etc., but I wasn’t finding it in my back office – even if it was actually there!

The problem with any business in a box is that it makes one big boxy assumption: if we give you the tools, you can DIY your way to money and riches. OK, so, if that were true, how do you square that with the statistic that 95% of people who start a wor- from-home internet business fail? Answer: they either don’t have any help how to use these tools or they’re not getting enough help.
This isn’t to say CC Pro is a scam – it’s not and it clearly works. However, it is damn hard to make it work for you if you join them without a list. Not only do you have to pay the price for a BIB, if you want to make any sizeable commissions, you have to buy a M1 (the first top tier product) which markets closer to $2,000. Yes, you will earn bigger commissions selling it than you will with a BIB, but it’s more expensive, so it’s harder to sell. You can ‘work your way up’ by selling several BIBs, but of course it will take you longer.

Bottom line for me: I found a similar model which offered more. And so I joined YourNetBiz and, within days of joining, had a website up and running and a much clearer idea how to go about marketing. For the money, I found the support system better, I found the level of tuition better.

But in the end what it comes down to with any of these business in a box schemes is the standard of personal mentoring that they come with. When you buy your business in a box at either CC Pro or YourNetBiz, you acquire a sponsor or mentor. If you work hard and your mentor works hard on your behalf you will start to make money in under six months, and you will start to grow a real business. That mentor isn’t just some add-on feature, he or she is critical to your success. So before you opt for either of these home biz opportunities, find yourself a generous marketing mentor. And if at all possible meet him or her – if not in person, on Skype or MSN.

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Generous Marketing Mentors

Products and seminars can’t compare. Go to a seminar for 3 days. Make some contacts. You learn a load of information, but you don’t have a clue where to start…what to do on Day 1, Day 2, and on down the line to reach your goals.

I know…because that’s what many of my clients were experiencing before they came to me. I coach them…mentor them…and provide them with guidance to succeed.

The problem is I only have time for 20 clients (I work 4 days a week and take regular vacations). How can I expand this coaching practice to help thousands of those who desperately need my help?

The solution is so simple. Share my exact coaching advice, worksheets, and tools through a print monthly coaching newsletter…at a price anyone can afford.

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