Tag Archives: nic penrake

Kindle Ebook Publishing in the Internet Marketing niche

Secrets To Growing A Hugely Profitable Email List


My first very own Kindle. Well, I had to do one. Of course the idea is to write, or have written for you, as many Kindles as you can, but for now I’m settling for just the one: “Secrets To Growing A Hugely Profitable Email List”.

Boy it took a while. Not so much the writing of it, because the book was the result of sticking together two ebooks already written on the subject of email marketing. OK, not just gluing one end to the other, obviously – a little trimming and editing was involved, but all in all that wasn’t the main job.

I couldn’t format the damn Kindle. I tried two software kits, but wasn’t getting anywhere, not all that surprising given how lousy most instructions and Help menus are. But anyway, I thought sod this and went on to Fiverr.com and got someone to do it for me for $25, much less painful. I’m not entirely wowed by the formatting that came back, but at least the pics aren’t in funny places and there are no huge gaps between headlines and text, etc.  Let’s say it was perfectly adequate. You can keep on perfecting and perfecting, it was time to move to stage 2…

So I signed up as a vendor on amazon Kindle, rooted around for things like IBAN and BIC codes (you can find them on your bank statements), wrote a description of the book… designed the cover, got it made by a Mac Monkey… and finished in a state of mild stupefaction that I’d actually managed it. As always, your first time with anything is a bit of a pain.

Next stage – PR. That’s what I’m doing now. Looks as if I might have to set up a mini site devoted to this Kindle publication. Or at least a page. Am just going through a list of sites that help distribute your press release. Won’t that be fun. But it has to be done. Or else who will know my wonderful Secrets Kindle even exists. Hm, maybe I’ll outsource again…

Thought this list might be useful to some of you:

Here are a few websites to help you build your list:

Media Post http://mediapost.com – extensive directory for US media

NewsLink.org http://newslink.org – directory for a number of countries

ABYZ News Links http://www.abyznewslinks.com/ – directory for a

number of countries


You can submit your site to a few online newswires and news websites.

Some require payment, some are free but have an option to upgrade to paid:


PR Web http://prweb.com – They do a great job, but only offer a paid

PRLog http://www.prlog.org – One of the best free distribution sites

because it allows anchor links and has a high page rank.

PRZoom http://www.przoom.com/ – submit your press release for free.

oFree-Press-Release http://free-press-release.com – free press release

distribution center.

PressMethod http://pressmethod.com – free press release distribution


PRFree http://prfree.com – free press release distribution

24-7PressRelease http://www.24-7pressrelease.com/ – free service.


The Kindle Kraze

I realize I could have cut my first Kindle up into at least 2 Kindles
and charged the same for each ebook – but I wouldn’t have been
comfortable doing that.

Unbeatable value is the only way to go, in my view.

So, if you like the idea of learning about list-building on a Kindle, just click

“Secrets To Growing A Hugely Profitable Email List”

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Create a new internet marketing product by interviewing an expert

Create a new internet marketing product by interviewing an expert

A focused interview (on Skype) can be every bit as good as an ebook

This morning I called my good friend Igor Kheifets on Skype.  For a change this wasn’t to have a chat or pick his brain for advice on internet marketing – I was to interview him. With a view to creating an mp3 that we could turn into a product.

We were due to do the interview over a month ago, but both of us got busy and had to put the date back. The lull of the post Christmas period allowed us to schedule the long call and on Boxing Day, while most of you were still nursing overeating disorders, we got stuck in.

We spoke for just under an hour about list-building. At the end of it, Igor commented that we’d perhaps gone a little too broad – as a result our focus was less than 100%. That said, we did cover a lot of helpful content on the subject of list-building – it was the kind of conversation I wish I’d been in on when I first started internet marketing. Still, we both agreed we could go one better, so we scheduled a second call, agreeing to sharpen our focus and theme.

So this morning we got back on Skype and did Call Number 2. Igor was very happy with the interview and said he was keen to add the produced recording as a special bonus to his next product. I anticipate doing the same for my next launch – Be My List Building Buddy, which should me out mid-late January 2012.

The whole event was something of a step forward for me. It was the first interview I’d done using Pamela (to record Skype) having in mind to use the recording as a product, not a giveaway or an experiment. It was my first interview with an internet marketing expert… and, happily, it went very well for both parties! So, naturally, I plan to do more. In fact, Igor has said we should do a series. Sounds like a good plan to me!

If you can keep an interview tightly focused on the subject you’ve chosen, you can draw a lot of very useful information from an expert. Too many interviewers, in my view, allow their interviewee to go off-track. The call becomes too ‘chatty’ and before you know it, you’re listening to a pitch. We didn’t want to do that. There’s no pitch at all in our call, it’s 100% content.

Using Pamela is easy

Recording on Pamela – I use the Professional version, as it allows you to record for over 15 minutes – was easy. The finsihed recording is available as an mp3 which you can then edit and produce.

To improve on the sound quality, I set the  two-way call recording mode to: ‘Save sound in stereo mode’. When you’re in Pamela, just go to Tools > Options > Advanced and click on the second option half way down the page, as you see in the screenshot below. The stereo option will make it easier for you to ‘clean up’ in post, which you can do in Camtasia.

Really, I don’t know why I took so long to do one of these. Technophobia, perhaps – yet one more bit of technical crap I had to get my head around – but of course it was easy. Even the sound quality was near perfect. We nearly broke up once or twice, but considering we were on the ‘line’ for nearly an hour and Igor is based in a village in Israel and I’m in London, I was amazed at how clear our voices remained throughout.

Why do Skype calls with experts?

Interviewing experts in your niche is a great way of:

– Creating a product (or the basis for one)

– Building a working relationship with an expert

– Associating your name with said expert

– Pleasing said expert, who may later be happy to help you in a more direct fashion

– Building your ‘public speaking’ confidence

It’s also a lot of fun!

Get on Skype and create an internet marketing product

If you’re in internet marketing and stuck for an idea for a product… do an interview. Don’t know an expert, go to the blogs of some experts in your niche, get to know their work… and write them a proposal. You’d be surprised how many people will consider your idea. After all, unless you’re a complete dolt, it’s good publicity for them.

But make sure you’re prepared. Don’t just wing it. Igor’s my friend, but he wouldn’t have taken kindly to spending an hour with me just chewing the fat. Me neither, come to that. So, for our first interview (the rehearsal), I wrote out about 8 or 9 questions I would put to Igor and sent them to him so he had an idea of what we’d be covering. After the rehearsal we discussed strengths and weaknesses of what we’d done and agreed on a sharper version for the next, definitive interview. You may not be able to do a second interview with your chosen expert, but the point is: be prepared. Even if you’re a nobody, if you can look sharp you will grab the attention of an expert – unless, of course, he’s right in the middle of a product launch!

And when you do the interview, keep it moving, keep it interesting. Always have in mind your audience. Are you providing valuable information or just stroking each other’s egos? Essentially, you should be teaching here, not just marketing yourself. Well, if I think about it, you should be aiming to blend the two, seamlessly.


From Skype Call to Webinar


Doing a Skype interview is a great way to warm yourself up to the slightly more daunting prospect of conducting a webinar. Maybe not daunting, but you know what I mean…

Now I really have no excuse not to go to the next logical step and start doing webinars for real. So far I’ve only done a couple – with my kids!

Given I’m a senior copywriter, I think I’ll be setting my sites on internet marketers known for their copy skills… “Hey Frank, how’s it going?”

Finally… the best internet marketing interview I’ve come across <==



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Looking for a new and highly profitable model for banners advertising?

Looking for a new and highly profitable model for banners advertising?

BannersBroker is revolutionizing the way we buy and sell banners

Doubtless you’ve put up a banner or two in your time. You may have worked hard enough to have had advertisers coming to you to place banners on your blog – for which you are getting paid, according to impressions.

Well, imagine there was a company that could sell banners on your behalf – in massive quantities – and, as a return for your purchase, serve you up a VERY decent profit only a few weeks down the line.

Such a company exits – and it’s called BannersBroker.

According to BannersBroker expert, Ian Driscoll, all 18,000 +BannersBroker members have gone into profit since joining the program. Do you know any MLM program that can boast those kinds of figures? I doubt it.

What is BannersBroker?

Banners Broker is a new way of advertising banners which you purchase in packs and which they sell for you. You buy impressions – I went for the 40,000 package – and get paid well over and above your initial purchase only weeks later.

Believe it or not it’s free to sign up to BannersBroker. At the time of writing – December 22nd 2011 – they are working on their site. They’ll be back up again early in January 2012. So enjoy your Christmas and, if you have money left early in the New Year, I strongly suggest you add me as a contact on Skype – nic.penrake – and get the heads-up on this amazing online marketing opportunity. In fact, I really don’t like using the word ‘opportunity’ for BB, it’s so often a by-word for scam – BB has put together a business model that works and pays out.

Once you’re set up, it’s mostly set-and-forget, requiring very little in the way of maintenance. Where else could you bank major returns for so little work? Shares, maybe, but nothing I’ve seen in internet marketing delivers this kind of return.

So… come early January, head over to my BannersBroker site, sign up for free, add me on Skype (nic.penrake) and, if you have further questions, I will put you in touch with BannersBroker expert, Ian, who will talk you through all you need to know over Skype.

Join FREE here <–

This is potentially the best internet marketing business model I’ve come across all year. It only makes sense to try it out!


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The List Connection Review

I liked the way The List Connection’s creator Mark Acutt takes you through the thinking process behind list-building.  His course pivots around the importance of connecting with your subscribers on a deeper level than just offering hot (or even mediocre) products. You’ll notice TLC also stands for tender loving care, which underlines the connection Mark says we must make with our subscribers if we are going to make good money online.

He shows you how to segment your lists and why you should. Mark is big on ‘ethical’ email marketing – which is fine, although he doesn’t define ‘ethical’. He reveals a neat strategy for engaging with his subscribers which is non-evasive and, done well, could even be alluring; although quite time-consuming to set up – if the product retails at $17 or more it’s probably worth the effort and, arguably, essential if you’re marketing anything at over $27.

He takes the reader through a campaign he rolled out targeting the weight loss niche, taking the reader from research to emails. Personally this was less useful to me at this point in time as I do nothing in that niche – but useful insight for anyone working in that niche.

As a copywriter – and this perhaps just a side point – I was really impressed with the structure and eloquent flow of Mark’s sales page –  made a refreshing change from the typical hype fest of most internet marketing sales pages.  If you want to check it out click The List Connection.






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Marc Milburn’s Fast Profits Formula Review

Marc Milburn’s Fast Profits Formula provides a no-nonsense overview of online marketing for newbies.

The course divides into 7 video training Modules:

1. Introduction & Overview

2. Your Own Info Product

3. Writing Your Webpage Copy

4. Accepting Payments

5. Putting everything Together

6. Marketing Your Product

7. Building Your Business

With each module Marc provides PDF, MP3 and video files you can download to your desktop. He also provides links to other resources (cleverly upselling his own product in his members’ area with products and courses on e.g. copywriting – but hell why not, they’re at least relevant and certainly not intrusive.) He also offers a bonus training module, which you can go through after you’ve finished Building Your Business.

Marc’s delivery is animated and the language he uses easy to understand. This is perfect for newbies, who will almost certainly need some hand-holding – as do we all when starting this stuff without a degree in marketing, graphics and html! Each of the sections is covered in detail. Some of the videos are a tad long in my view and could have been either a little more concise or cut up into smaller portions of 25-30 minutes; an hour or even 45 minutes is a long time to ask someone to sit through any training at home in one sitting.

The main thing to note is this is solid content: this stuff works, anyone who’s been marketing online for a year or more will recognise these methods are proven to work and if you do what Marc teaches you, you will make money and begin to build a solid online business.

I like the fun graphics on his site and the overall impression is of a young marketer who genuinely wants to help people get a foothold in internet marketing and enjoy doing it.

The price too is exceptionally generous at only $8.95. I can see that going up in the very new future, so if you are looking for a comprehensive entry-level course in internet marketing, you’d be crazy not to take a closer look.

Generous Entrepreneurs gives Fast Profits Formula:  ****

Download Fast Profits Formula

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7 Strategies Guaranteed To Bring You MLM Success

When I first started out in internet marketing – incredible though it seems now – I knew nothing about list-building. And as a result I dove into MLM without a clue really and nearly burnt out after 6 months of banging my head against the proverbial brick wall.

List-building is not as easy as every product owner will have you believe, but there are ways of doing it effectively and without burning the midnight oil.

For those of you just starting out, I’ve drawn up 7 points you should focus on for making any kind of MLM opportunity work for you. (Without the head injuries!)

1. Build your network one by one

If you think you can email a few friends – Facebook or otherwise – and build a business network, think again. It just won’t happen. This business, like any other business, takes time and hard work. To some people chatting online isn’t hard work, to some it sucks. If it sucks for you, stay away from network marketing. If you enjoy it, or at least can do it effectively, it’s simply a question of thinking one person at a time, not blasting groups and websites with your link.

Remember, if you can get one person on your side/team, he or she may well be motivated to do the same. With time you will build a solid foundation – or downline – not a bunch of people who wondered how in hell they ever came to have your name in their inbox.

2. Write posts and articles on and around your subject

The more you put out there that informs people about the opportunity you are promoting, the more traffic to your sites and your links. You need to produce content to build your list AND to come across as an expert on your chosen opportunity.

3. Attract interested parties to your squeeze page and free gift

Put up a squeeze page where you offer a gift relevant to your opportunity, so that you can collect names and emails.

4. Build a theme oriented site

Once you’ve build a squeeze page which is specifically geared toward one opportunity, you can build a site that caters for various MLM opportunities. Once again this can help project you as an expert in more than one field. You also benefit from a sort of cross-fertilization of leads, as parties seeking one of your number one opportunity decide to sign up for your number two opportunity.

5. You must remain tenacious and consistent

Most network marketers quit within the first year. Cos it’s tough. It’s not work that delivers instant riches, it feels at times like you’re being sold a lie. But think of this, when the going gets tough, most businesses don’t turn a profit in their first year. You simply have to stick at it. And that means doing one task a day to build your list AND motivate your downline. One hour a day is probably enough. Heck even 30 minutes is better than nothing and keeps you in the loop.

6. There is no real secret to a large downline!

Unless you enter network marketing having just inherited wealth or sold a business for a nice lump sum, the only way you’re going to build a downline fast is by steadily recruiting.  And by encouraging your downline to recruit too. Let me give you an example of what I mean: with the FantaZ (social gaming) opportunity I’m working, I direct traffic to a squeeze page where I not only inform my visitors of this amazing business opportunity that is about to take off, I also offer them customised and customizable marketing tools to help them build their own downline.  Work with your downline members, as most of your growth will come from their efforts. Try to get them to chat with you on Skype or in a Facebook group.

7. Diversify for even greater profits

Once you’ve developed your downline and your contact list, you should market new opportunities to the list(s) you’ve built. Multiple streams of income will take you to the next level and your monthly income will continue to grow. What I tend to do is bring people in on one opportunity, help them get the hang of it, then introduce them to other, perhaps similar, opportunities and products that will help them build their own lists and downlines.

Follow these magnificent 7 and you’ll be mining network marketing gold after about 12 months – sooner if you like hard graft!

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The best ways to build a downline in MLM programs like FantaZ

The best ways to build a downline in MLM programs like FantaZ

If you haven’t heard of social gaming yet – July 2011 – you soon will.

If you know how to build a list and network through social media and Skype, you could make a serious amount of money with the Fantaz marketing opportunity

Fantaz is all about playing online games – for cash rewards. Of course many people who join your team will never be interested in playing, some may never have tried, but get caught up in the excitement and have a go.

It’s not enough simply to recruit and have people join your team. You have to follow up and constantly encourage your team or downline to recruit and encourage their downline.


Get an autoresponder and build your own list

If you’re new to online marketing and don’t even have a list, the Fantaz opportunity is going to be quite a challenge.

Lead Generation requires a little imagination. Fantaz is a game, so it makes sense to hang out in gaming forums to attract leads. You could join a Facebook group or fan page, or even set up one of your own. You could write an article on the opportunity with a link that attracts leads.

Don’t do any MLM without a squeeze page and autoresponder! This is essential – you have to have a means in place of collecting leads that go to your autoresponder, not just the back office of Fantaz.

With leads of your own secured in an autoresponder you can also update your team regularly with broadcasts, keeping them motivated.

You can also then market to your list – sending them info on similar business opportunities, sounding them out and adding them to your customers’ list.  So they may come in as FantaZ team members, but you want to be able to persuade them to take a look at other opportunities and products. This is how you create multiple streams of income.

This is a chance to develop your personal brand. You may have heard it said on numerous occasions: “People don’t buy the opportunity, they buy… you.” Admittedly, not entirely accurate, but it’s an adage that serves to underline the importance of establishing a rapport and trust with your list – you are the guy who knows where and how to invest in good stuff. If you come across as likeable and trustworthy, people will flock to your Fantaz business.

Too many independent distributors make the mistake of directing people to their company replicated website. You must set up an optin page or squeeze page to stand in front of this company site. For one thing this helps introduce prospects to you – remember personal branding? – and, as already mentioned, enables you to add their names and emails to your autoresponder.

On this squeeze page you create you will have to offer more value than most. When I set up mine I didn’t just blab on about the opportunity, I told visitors that if they signed up under me they’d be getting the same squeeze page they were looking at, plus email copy which they could use to send to their list. So I’m practically doing their job for them!

So straight off the bat, they are likely to appreciate me as a credible leader. I’ve invested in the opportunity AND I’ve invested some of my time in helping them – for no more than a request that I be allowed to mail them – guess what – more useful stuff!

For more help with building a motivated downline check out Nic’s Fantaz.

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Build your own list as you build a downline

Build your own list as you build a downline

How do you get round MLM burnout?

One of the problems with MLM opportunities is that you can do a truck load of work and end up making very little money because your downline wears thin. It’s one of the reasons I kept away from it for a long time…

See if this rings any bells with you… You sign up to a business op, you’re given a link, you paste it here and there, hopefully not spamming too often… and a few leads trickle in. You make some money, but generally you’re pretty underwhelmed.

The big problem with this model is this: your link goes to a web property that you do not control or own. So whenever someone hits that page, they sign up to your opportunity, not to you. You are just a username. You mean nothing to them. True, you can email them from your back office and get to know them that way, but that takes time and effort and isn’t all that productive.

Worse still, your downline is not on a list in an autoresponder. Just try adding those names and emails to your Aweber account. Aweber are very picky about how you came to acquire a person’s email. I’ve been having problems getting them to add customers, never mind downline leads!

So what do you do?

You build a squeeze page and stick it in front of the website that your link goes to. And you direct potential prospects to your squeeze page, not the link you were given when you signed up.

In your webform you go into Settings and under Thank You Page you paste the sign up link you’ve been given – this is your redirect, i.e. the page your visitor will be sent to directly after signing up to your list. You switch Confirmation from ON to OFF, because you want your potential prospects to go as quickly as possible to the sign up page – or they might lose interest.

By using a squeeze page this way, not only are you building a downline you can mail updates to re the primary business opportunity you drew them in on, you can also email them about similar business opportunities in the future.

Here’s an example. When I signed up to FantaZ, I signed up under my sponsor’s link. I was then given my own link (username + fantaz in the url). This link would then send my prospects to my sponsor’s page. He would net the names via an optin. So would I. But here’s the thing: his data was going to an autoresponder, mine was going to the back office of my FantaZ page. Well that’s not good enough, I realized. Because when I now wanted to get in touch with people in my downline, I’d have to email each one of them individually. If I had them on my own list in my Aweber account, I could do one broadcast and that would be it – job done for my entire downline.

So I built a squeeze page to put in front of my sponsor’s page. Yes, it makes the journey a little longer for prospects, but it introduces them to me (as their sponsor) and, for serious parties, I don’t think it’s a big deal anyway. As an added incentive, on that same squeeze page, as well as talking about the business opportunity very briefly, I offered to provide everyone who signs up with some marketing tools to make their job of building a downline that much easier: I gave them the very squeeze page they had come in on, which they could download as a zip and edit however they wanted, plus an email swipe they could send to their downline to keep them motivated. So I was making it totally worth their while by asking them to sign up to my list.

So this is the model I urge you to follow if you are doing anything like MLM.

As for FantaZ, I just heard from my sponsor that a guy in his team knows someone who was involved in a similar business 8 years ago and they made $2.8million in 3 years. Kind of motivating hearing that 😉

The FantaZ website, when it launches in the US, any day now, is capable of handling 4 MILLION HITS PER SECOND. They have over 100 celebrities signed up already. This isn’t some tin pot fad about to be cooked up.

The games themselves are skills-based, and nothing to do with gambling. As a sponsor, you make money when anyone 7 levels down plays a game.

If you think you’ve got the time to invest even 30 minutes a day in this opportunity, I strongly suggest you jump on this link – Nic’s FantaZ – asap. If you’re interested in gaming, how it’s evolving online right now, I’d say it’s a must.

Have fun and make money – can’t be a better combination!

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Alex Jeffreys

The Ultimate Alex Jeffreys Interview Review

Alex Jeffreys

Alex Jeffreys

If you haven’t heard of Alex Jeffreys, it’s probably fair to say you haven’t been in internet marketing for all that long. He started on ebay and then set up a very successful coaching program which drew notice from big names like Mike Filsaime and Rich Schefren. To look at, think of a Geordie version of Bruce Willis – but chattier.

This guy can honestly say he’s an ordinary guy – born on a fairly rough council estate in Newcastle – and has the tats to prove it.

Interviewer Anthony Tilley is a seasoned internet marketer and he’s popped round to Alex’s house to do this one.
The first thing you notice is the interview is every bit as good as a professional TV interview. Looks to me Anthony was using two cameras to get seamless cutting of his very talkative talking head.

I’ve seen Alex live at one of his seminars with Dean Holland in London and he’s full of energy, totally down-to-earth and credible and instantly likeable. And he’s the same here. Good humored, self-aware and eager to inspire other marketers.

The main take-out here is this: ‘success comes by way of association’. So get a mentor, who’s already a name, or a bit of a name, if you can’t afford ‘the name’.

Alex says his students rode on the back of his success and, in turn, his success grew because his students were successful. Perhaps we all know this, but there’s no harm in hearing it said by a man who practices what he preaches – and has become highly successful in the process.

If you’re looking for ‘ninja’ tactics etc. you’ll probably have to sign up to Alex’s coaching program – you won’t find them here. That said, it’s an enjoyable and lively interview.

If you want to check out the interview for yourself, here’s the link: The Ultimate Alex Jeffreys Interview . Especially inspirational if you’re new to IM.

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Is [FantaZ] Social Gaming ‘The Next Big Thing’?

Is [FantaZ] Social Gaming ‘The Next Big Thing’?

This weekend I got an email from a UK marketer called Paul Hardingham, subject line, simply ‘nic’. Not the most impactful subject line I’ve ever come across and I nearly didn’t open it, but anyway I did. In the email he was urging me to check out his ‘3 Hour Project’, which in essence was a sign up process to a business opportunity with a firm called FantaZ – or at least that’s their brand.

Paul is of course an affiliate. He’s building a downline. Normally I take little interest in this kin of thing, but I’m learning gaming at the moment through Train2Game and I’m therefore predisposed to taking a bit more interest in anything gaming related than I used to be.

Although their website is live and kicking, FantaZ is still in pre-launch phase. Paul said, in a Skype chat we had Saturday morning, (July 1st) that ‘it’s been quite difficult to get people to “see the potential” [till recently] as you can’t make physical money yet. It’s all about building the customer base ready for launch at the moment.’ He added: ‘…certainly looking at the stats this morning, it’s very encouraging…’

FantaZ is potentially huge. They have over 100 celebrities already registered in the USA, waiting for it to go live any day now. They have spent over $6million in private investors money to get this far. Coding has taken about 3 years! They also have a unique product (social gaming) that will be coming out soon – “FantaZ LIVE” , which is skill games based in real-life events such as sports, reality TV shows, Oscars etc.

So the way it works: you sign up under someone and register with a username etc. You’re given a unique link so you can then get people to sign up under you. What I liked about this product, though, is that it looks pretty innovative. People can sign up for free and play for free, it’s only if you want to play in competitions you have to pay. But the key thing here is the product looks like fun, even educational.

If you’re interested in joining my team click the link – I Want To Try Marketing Social Gaming – and watch the step by step videos Paul has provided for you. Although he calls it his 3 Hour Project, that’s not the sign up time! No, that’s the time he reckons it’ll take you to get 3 sign-ups.

And even if you’re not into gaming, it looks like a solid investment to me, so building a team now will set you in good shape for when the launch happens. And if you want tips on how to build a team, hit me up on skype – nic.penrake.

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