Tag Archives: nic penrake
List Mechanics Review – A Complete [Video] Course For Internet Marketing Newbies

List Mechanics Review – A Complete [Video] Course For Internet Marketing Newbies

I just gained access to a nuts and bolts course on internet marketing called List Mechanics. It’s created by marketers Anwesh Rath and Paul McDonald.. and it’s pretty good. Thorough. No bs… just like it says on the tin – list mechanics.

If you’re a newbie to internet marketing, this is the kind of course you should be looking at – not these fancy push-button software offers on Clickbank.

Why do I say that?

Well, I think you need to learn how to walk before you try to run. Seems obvious, but so many people sink everything into ‘short-cuts’ which promise quick riches and almost invariably disappoint   😥 Not much point in having clever software if you don’t even understand… list mechanics.

Here’s the spec:

  • List Mechanics is a 19 video course on list-building and leaves nothing to the imagination
  • Each Video Includes Comprehensive Mind Maps
  • List Mechanics Condenser – A summary of what the videos teach
  • 10 Squeeze Pages & 10 PLR Reports for lead generation
  • Priced to sell @ $47

The members area is simple, clean, easy to navigate. The videos you can download if you wish. Subjects covered run from the basics of setting up a squeeze page to viral marketing. (For some reason they picked only video 17 to open with a very cool, cinematic animation of moving cogs pulling back to a lock and a heavy door that opens to a dramatic, cloudy sky.) The video presentations make use of comic pencil drawing animations, which I also liked. A well structured presentation in each.

If you’re just starting out online, this is very good value.

My List Mechanics Bonus Buy List Mechanics through my link and I will throw in Power Up Your Squeeze Page, my own in-depth guide on list-building which will complement and, to a degree, supplement the List Mechanics course.

Clear your cookies Just be sure you buy through this link (you may have to clear your cookies first) and check affiliate id = jacksteane. Then forward me your receipt to nic_penrake@hotmail.com subject “List Mechanics Bonus” and I’ll send you to the download page for Power Up Your Squeeze Page by return.

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Include the family in your Internet Marketing

This week I’ve drafted the help of my eleven-year-old Saina with my next Camtasia video. She’s got a natural eye for design and has been working on a Powerpoint presentation that I’m adding to my next video for my Generous 1-2-1 Training. She’s had more fun than usual because we just signed up for a year’s subscription to PresenterMedia.com, where you can download all kinds of animated gifs. They have an impressive range of characters and graphics and they really help enliven your slide show and make it fun.

So I gave Saina my video sales script and she got to work, while I sat on the sofa writing emails to my subscribers. We discussed images, layouts, color schemes, branding, transitions… It’s been fun. We carry on with it tonight. She’s quick to get the lateral thinking you need to apply when searching for images to fit the words. I can already see the finished result is going to be a lot more fun than the last Camtasia video I did!

And talking of fun video – in fact fun and spectacular! – I’m a huge fan of Andy Jenkins’ Video Boss. It’s the most impressive video marketing course I’ve ever come across. His video presentations are totally awesome. I’m not even going to try to sell you his course, because it sells itself. The only question you’ll ask yourself is, Can I afford it? It is expensive, but then again it’s like film school and video marketing school rolled into one, so it still looks like great value.

Sadly, I will have to march on by myself – or until the next paycheque arrives. Then again, I’ve got 3 kids who know Camtasia and Final Cut, so maybe I can outsource!

And this brings me to say: one of the fun things about internet marketing, for me at any rate, is involving the kids in the projects I work on. They learn something with each new video I make, they get a little bit of cash when I sell something, and they have fun.

Sunday, Saina and I brainstormed ideas for a blog and we’ve got an idea (to be revealed) that’s pretty cool, as there’s a gap in the market for it right now. So, we’ll see. We’re off to Selfridges in Oxford Street later this week to do some research!

So anyway, check out those two sites:
PresenterMedia.com
Video boss

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Invest In Your Internet Marketing Education… or fade away

Invest In Your Internet Marketing Education… or fade away

How do you like to learn internet marketing?

Did you notice I didn’t say how would you… I’m assuming you’re already doing it. It’s an ongoing process, isn’t it? At times it can feel like a never ending process! The more you do, the sharper your focus – you realise you can’t possibly do ALL kinds of marketing if you’re to achieve results, not by yourself, at any rate.

When I first started I was on Twitter, then Facebook, then writing articles, then on my blog, then writing to my list… and of course forever checking out new shiny products. Darting everywhere just exhausted me and I achieved very little. It was only when I focused on building a list and producing my own products that I started to see any progress at all.

And key to establishing more focus was finding a mentor 1-2-1.

I was at Alex Jeffery’s and Dean Holland’s Instant Profit seminar in London yesterday. Dean gave a very self effacing and modest presentation describing his journey from being a long-term newbie and online failure to a major success. The strategy he outlined on his slides – exactly the one I follow –  looked pretty simple – and it is pretty simple. You’d think more people were using it and becoming successful with it.

But of course like a lot things that look simple, there’s a certain amount of consistent hard work needed before results are achievable.

During the break I had got chatting with a couple of internet marketing friends, who’d turned up for the event. We discussed the issue of trust in some depth – how best to win people over, how to coach people effectively and turn a profit. I mentioned I was getting ready to do a ‘quiet’ launch of my Generous 1-2-1 Training.  They too wanted to do more training, but not 1-2-1. Being more established than I was, they were looking for a more scalable formula for delivering the goods – membership sites, webinars – which are also my long term goals. They understood what I was doing – offering premium value at absurdly low price in order to develop my ‘brand’ and create some word of mouth, which would open doors further down the line.

I described how a number of interested parties had approached me asking for guarantees. And how so many of them looking to get into internet marketing claimed they couldn’t even afford to invest the smallest amounts of money to take their fledgling business to the next level.

If I want to get private tuition for my kids, I have to pay anything from $35-$55 per hour. That’s the going rate. No parent I know would bat an eyelid at being told this is what it costs to get their child some extra tuition. But many people going in to internet marketing imagine that they should be able to get the equivalent for free or mere peanuts. I guess it’s the nature of the internet where so much information is freely available that we imagine an education in an online business should also be free.

Well, of course, you can get a bunch of stuff for free, it’s true.  But if you really want to get a good grade, to use the above illustration of schooling and private tuition, if you want to get a ‘scholarship’ to a place where the top marketers hang out and make the really big deals, you need 1-2-1 tuition.

The only exception to that rule that I can think of is that you grew up around a business at home and the whole thing seems to come like second-nature.

The longer you put off solid 1-2-1 tuition, the longer you will be floundering online. That’s not just my opinion – I know of no successful internet marketers who would disagree with me.

For those of you interest in my Generous 1-2-1 Training program click here. If you want a guru to teach you the same thing, 1-2-1 via Skype, start saving for your second mortgage 😉 Whatever you choose, understand you have to invest money in your business to make money.

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Video in products should not be an excuse to waffle on

I appreciate: more and more IM products figure video. Video is de rigeur. Video is now…

It’s also pretty boring sometimes. An excuse for people to waffle on about the bloody obvious. Chat. Yakety yah yakety yah.

And it’s chat which I’m being asked to pay for.

Oh, but it’s video and there’s a logo on the video and the members’ area page, so that’s alright, it must be legit.

Frankly I’m bored of a lot of products out there pretending to deliver ‘advanced techniques’ when in actual fact they’re delivering absolute beginner’s stuff – albeit with video. Or, at best, 80% chat, 20% actual teaching. If I’m buying, I don’t want chat. I don’t want your life story, your tough times in some hovel somewhere, your debt problems or your fantastic holidays. I don’t want your life coaching waffle either. I want actionable stuff that will make me better at my business and make me money. Period.

What people have to say in videos I don’t pay for – that’s up to them. Chat away. But when I’m paying for a product I don’t want chat. Now you’re on my meter and it had better be worth it.

That’s not to say I’m against a personable approach, not at all, but let’s have some economy and get down to business. I also wouldn’t mind if there was plenty of chat AND a boat load of content, but so often there’s just a mountain of the former and a little mound of the latter.

There are lots of very personable marketers who ride on just that and use video to ‘brand’ themselves. Well that’s fine for them – but very often bad for us.

So this is just a brief plea to marketers using video in their products – let’s keep it tight, economic, business-like and professional.

I welcome your comments.

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Facebook fan pages – the easy way

Facebook fan pages – the easy way



I have to admit, marketing-wise, I haven’t really explored Facebook to its fullest. I’ve dabbled and found Facebook advertising nearly as dangerous as Google Adwords. I’ve set up groups and pages and seen very little come of them in spite of doing things ‘the right way’ – as in not spamming etc.

A an Facebook marketer would tell you, it doesn’t matter what niche or area you work in, if you’ve got something to sell, you can do it better on Facebook because it lends itself to such targeted marketing.

I’ve read countless emails and promotions declaring how fantastic Facebook is as a marketing opportunity and many times thought to spend more time there. But whenever I have, I’ve been underwhelmed. It’s always seemed to me a place for chat and banter, not commerce.

It was only when I received an invite from UK marketer Paul Teague to be one of his beta testers on a new Facebook product that I felt I must take a second, more considered look. Here was someone asking me to try out his software for free, learn a few things and report back. A few weeks in to the beta testing Paul had to switch everything over to i-frames to be compatible with the way Facebook now displays pages.

How do you market effectively through Facebook pages?

The way people are marketing with Facebook pages now is to treat them as mini blogs with lead capture pages within the fan pages, so that when visitors and fans hit your page they are presented with goodies and an optin. So as well as being able to market to your list through your page you can email your fans through your autoresponder.

When you’ve first set up a page you want to suggest fans for your page by emailing all your friends you think would be interested in your page. Once you have a few hundred you can drive further traffic to the lead capture on your fan page with an ad. You must have seen the option many times over – Facebook is continually encouraging you to use their advertising platform to send traffic to your page. If you choose to use paid advertising, be sure

1/ to target only those people very likely to be interested in your offer and

2/ have in place a sales funnel that converts some of your new fan page traffic into sales

Essentially you’re using fan pages as an extension of the squeeze page system. The amazing difference between Facebook and organic search is that on the former you can drive lots of free traffic to your offers, whereas you can’t on the latter.

Facebook pages made easy – and fast!

FastFanPages.com does exactly what it says … creates fabulous Facebook Fan Pages fast – really fast! Paul Teague comes from a coding background, but even he was finding Fan Page creation too much like hard work – and that’s what led him to embark on finding an easier, faster way.

With Paul Teague’s Fast Fan Pages you get a ready-made collection of attractive marketing templates in multiple niches – meaning you can have Fan Page microsites built in no time at all.

There’s no tech involved, no hassles, no coding, no hosting, no expensive advertising agencies to pay. You simply follow the step by step video tutorials and click your way to producing page after professional looking page.

If you haven’t yet got going with fan pages, now’s your chance. Find out more by clicking on the banner or Fast Fan Pages.

FastFanPages.com launches on Thursday 26th May 2011.


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Make sense online

I spent 30 minutes messing about on Paypal today trying to make out how to issue a refund.  Yeah, my first, can you believe it. Someone had somehow bought the same product twice, so of course I was perfectly happy to reimburse him (or her, I didn’t get a name). The thing is the instructions weren’t so great. I got to stage 2 or 3 in the process when I was asked to select 3 options one of which was : I have made a refund. Well, I hadn’t yet made a refund, I was in the process of trying to make one, so I ignored that, hit backspace and… went round in circles for another 15 minutes.

Finally I called Paypal and an American woman with a dolly voice took me through the process and told me to select the I have made a refund option. I said, Couldn’t you at least get the tense right? Grammar…? She made a sound as if to humour me and told me what to do next. The rest was straight forward. In two minutes I was done.

Some days I spend hours doing this kind of crap – going round in circles because some dickwad can’t write clear instructions. You may have noticed this theme is a Woo theme. It’s one of the better premium themes. But the instructions on Woo for the various settings are pretty dire. Maybe not to a websmaster, but that ain’t me. or most people, come to that. Surely it would make more sense making a series of step-by-step videos for every theme so everyone was clear. Instead they seem to rely on their forum as a space for troubleshooting. Like that’s real fun, going to and fro writing questions and deciphering answers and writing questions again. I am so bored of searching forums for answers. OK, hands up, I’m not a techie or a nerd – but I guess that makes me part of the majority. If developers and designers made fewer assumptions of their customers’ knowledge, things would move a lot quicker.

Misdirection is part of the modern disease that accompanies information overload. I get loads of emails from marketers with clever, tricky subject lines that get me to open and sometimes click. Like, Your account has been suspended. Your order has been processed…. You are at risk… We are giving you all this software… I arrive at a web page only to discover I’m not being ‘given’ anything, I’m being sold to. These techniques may well entrap a few subscribers, but my gut feeling is they work against everything you are trying – or should be trying – to do to establish trust. If you want a following, if you want people to believe in you and buy from you, repeatedly, you would be better served not using tricksy subject lines and phony call-to-action lines.

So this short post is really a bid for clarity, a request that designers and developers ask themselves, Would my mum get this? A request that marketers tone down the hype and talk to their subscribers as they would if they met them at a bar in a pub. You can still be full of enthusiasm – but just leave the bullshit to corporations. Because if you’re just an entrepreneur, people will only buy from you again and again if they like you. You have to come across as a friend – who talks sense. Make sense?

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3 Hot Tips On Marketing To Your List

How to cut through, get subscribers to open and click on your emails?

They say 10% is a good open rate. 2-3% of that figure may click on your link. You see how hard you have to work when you have a list under 1000….

Tip #1

Make your email stand out with a compelling subject line:

Here’s a small list of winning subject lines

Subject: 3 ways to profit from PLR right this minute

Subject: How to go from zero to $100 per day in 30 days

Subject: Live demo exactly how this software raked in $500 in five hours

When you read such headlines, your curiosity peaks and you think, Damn it, I want to see that… I want it too! If your subject line doesn’t arouse curiosity and desire, you might like to re-write it.

Tip #2

Don’t be too tricksy with your subject lines simply in order to get your subscriber to open your emails. I frequently unsubscribe the second I feel I’ve been taken a ride – even on an email. Don’t you? Do you like being told you’re going to watch a video that shows you how to do something, only to arrive on a Clickbank sales page?

Emails with subject lines like: “Your account has been activated”.  What ‘account’?

‘Your PayPal commission’ So you open it thinking, Maybe I made a sale. No, you’re being asked to subscribe or even by something. It’s irritating.

Be creative but be straight. And for the mot part write it the same way you would if you were writing to your brother or sister, or a friend.

Tip #3

Make your emails as entertaining as possible. Add some humor, some personal details, what you’ve been up to (as long as it’s not the washing up or doing drugs!), link to world news… It only has to be a short paragraph. After all, what can you tell about a marketer who writes, ‘Hurry now, this list expires in 24 hours, don’t miss out on this amazing gift!’ He or she hasn’t the slightest bit of interest in communicating with you, or ever getting to know you. You’re just fodder for his/her machine.

It’s easy to forget your list are comprised of real people. When I started copywriting15 years ago  many corporations were still writing to their customers with a stiffness and formality that betrayed a lack of imagination and emotional intelligence. Things are better now. And with social media becoming ever more ubiquitous it’s essential your emails project EMOTIONAL INTELLIGENCE.

Want more help with your copy and internet marketing? Check out:

Power Up Your Squeeze Page

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The Art Of Getting The Most Out Of Your Ad Swaps

Ad swaps are great – they’re a quick and affordable way of building your list which otherwise can feel like building a mountain pebble at a time.

However, I’m amazed at just how many swipes (email copy from your partner) are of poor quality. Usually it’s not the site that’s so bad, it’s the copy. OK, I’m a copywriter, so I (should) have an advantage, but many of these swipes I get asked to look at lack any kind of fresh urgency or craft.

A swipe doesn’t have to be long. Short is good. But short and blunt isn’t so good. It should sound like it’s coming like a friend, not like you want to shove someone’s face into an optin.

The thing you have to consider here is:
– how do you write to your list?
– and how would you like to be addressed?

I sometimes wonder whether ad swappers actually read back their own copy. The people they are mailing to are probably receiving anywhere between 10 and 200 emails from other marketers per day. What’s going to make them want to read yours?

If your ad swap partner has sent you a bum piece of copy, politely suggest a re-write. Many people are grateful when you send them back an improved swipe for their mail-out.

In any event, you need to consider your own list, because your subscribers are used to getting YOUR emails mostly and, if you suddenly start sending a fleet of emails in all different kinds of styles, they’re going to feel you’re spamming them – they didn’t sign up for this!

Make more of every swap you do

Every time you do a swap, you make a connection – with the person you’re doing the swap with. Because every swap is an opportunity… to connect. Some people can’t or won’t be bothered – that’s fine, don’t press – but there will be some who are grateful for the contact and keep in touch with you. If you’re doing swaps through a site like safe-swaps, it’s easy to do a swap and forget about your ad swap partner and carry on seeking new people. But that’s a waste, in my opinion.

If the swap goes OK, get your partner’s email and Skype and stay in touch. If you’ve built up enough trust, you can do swaps and maybe jvs further down the line.

You’re not just building your own list here, you’re building alliances with other marketers. You can’t seriously befriend everyone, but if you reach out to anyone who works well with you, you will make a few solid alliances – and you never know how useful they could be in the future.

While you’re here, why don’t you pick up my FREE guide – Swap Your Way To The Top – which takes you all the way, step-by-step, how to set up your offer and sales funnel, through to the art of a good swap.

And if you want to swap with me (in the IM niche), send your swipe to nicpenrake@generousentrepreneursonline.com together with your proposal and let’s see what we can do.

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Tried And Tested Online Marketing Strategies


What report am I referring to?

Grab it here Swap Your Way To The Top

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Tried and Tested Online Marketing Strategies

Grab your FREE REPORT here.

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