Tag Archives: social media

Getting SEO and Social Media To Work for Your Business

If you’re working on an SEO strategy that doesn’t leverage social media, you’re missing out on an important component of search engine ranking. Due to the ever-growing popularity of social networks, organic search results are now affected by online social activity. Social media is more than a branding tool; when used correctly, it can be a highly effective form of link building.

Social Media Signals

Social media signals are the mechanisms that social networks use to share content. Tweets, likes, comments and +1’s are examples of social media signals. Google has confirmed that signals from social media websites like Twitter, Google+ and LinkedIn play a role in determining how pages are ranked in search engine results.

You can increase the number of social media signals related to your website or blog by posting content that’s guaranteed to be popular with readers and providing social media buttons that make it easy for users to share links to your site. Search engine ranking will be additionally enhanced when your content is relevant to your industry and employs SEO strategies related to keywords, tags and the correct balance of text and images.

Personalized Search

Personalized search refers to the influence of geographic location and social media relationships on search results. You’ve probably noticed that search engine results often target your local community. Major search engines like Google and Bing are extending this concept to social media. When you’re signed into Google+ or Facebook, search engine results will take into account signals and recommendations from your friends. Because people trust suggestions that come from their social media circles, this area has a huge potential for influencing website traffic.

If you have any lingering doubts about the importance of social media in any SEO strategy, consider the fact that Google has added a social media report to Google Analytics. The tool allows marketers to monitor and measure their social media reach with data about the amount of traffic coming from social networking sites. You can also use Google Analytics to determine which pieces of content are generating the most social media buzz. Business owners and marketers who question the value of time spent on social media outreach can now monitor the results of their efforts and fine tune their focus.

Incorporating Social Media and SEO

Here are ten tips that will help you incorporate social media into your SEO strategy:

1. Create profiles for your brand on major social networks (Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, etc.).

2. Focus your energy on social networks that are the best fit for your product or services (e.g. Pinterest for a silk-screening business).

3. Encourage visitors to your website to share your content by prominently displaying social media sharing buttons.

4. Keep your blog and website content fresh and relevant.

5. Produce or purchase high-quality content and promote it on your target social networks.

6. Invite guest contributors and encourage them to share their content. Author guest posts on other sites and share those too.

7. Form social media relationships by become involved in the community that’s related to your industry.

8. Observe social media etiquette by keeping your comments positive and avoiding excessive self-promotion.

9. Build a following by sharing content from other websites that are relevant to your social media community.

10. Make social media sharing a daily activity.

Melissa Woodson is the community manager for at WashULaw, a Master of Laws offered through Washington University in St. Louis. In her spare time, she enjoys running, cooking, and making half-baked attempts at training her dog.

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How not to market online

When you’re completely new to IM, you just want to get out there and start selling, right? You’ve been told to take action, so you want to broadcast to everyone, Here’s me, I’ve got a great product or sysem!

The thing is, no one gives a shit. And if you paste/pitch your products on Forums and Facebook, people actually think worse of you. I know it sucks – wouldn’t it be so much easier if that’s all you had to do? – but once you’ve been online for a while, you’ll be feeling exactly the same. It’s just kind of vulgar and naff.

So the first thing to learn is patience. Put your time into working at something that will attract and help people, and build yourself a real business.

Credibility is ESSENTIAL for long term business and profits. You have to interact and generally appear as though you are interested first in helping people, and second, making money. You have to convince people that you deserve being paid. And then it’ll start coming in.

The only person going to buy from you when you shout your wares in a forum or on FB is another newbie, as desperate or more so, than you. True, there are more newbies joining every day, but if you are only targeting ‘virgins’ you are unlikely to develop any lasting business relationships that provide you with a sustainable source of income.

Making Money Online involves creating a BUSINESS. Only businesses make money – and businesses are all about solving problems for people.

Whatever niche you are targeting always ask the question, ‘What do they need and how can I help?’ Provide a tangible answer to that and you’re in BUSINESS.

Want help with your online business – which perhaps is not even a business yet? Make a start here – http://learn-internet-marketing.ws

Or Skype me on nic.penake

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Sometimes even large companies don’t have a clue about internet marketing

I had an interesting meeting today. A copywriter friend had recommended me to a guy involved in data capture for a big pharmaceutical client. This guy, A, called me up to discuss first of all whether I’d be interested in creating a few press ads for him. Sure, I said. What do you need? I proposed a meeting in London, West End, and he agreed to that.

We met in a ‘Scandinavian’ cafe in Gt. Titchfield Street called Kaffeiene – picture a narrow cafe with lots of wood – and ordered our coffees. (Great coffee by the way). So we sat at a tall, narrow table and A. took out a recent ad that he said he was hoping to improve on for his client. Fairly boring, but not as bad as the other he’d shown me which looked more like an ad for Quickfit than anything remotely medical.

So A’s task was to attract people to sign up for a drug trial. (I shan’t be specific, for obvious reasons, this is a confidential brief). I took notes – top benefits first, secondary next, and tone of voice… What was interesting to both of us was that his client had only got as far as local press and radio but hadn’t even contemplated internet marketing. This is a million dollar company we’re talking about!

I scribled down some suggestions – squeeze pages, giveaways, facebook pages, ppc and facebook ads, article writing… To my mind, fairly basic stuff, and yet… this company is still in the 1990s…

We couldn’t help remarking how ironic it was that a company that has some of the most innovative minds in research has some of the most conservative minds in marketing. They throw thousands at research and thousands in the bin on their rather outdated marketing.

Anyway, what had looked like a two-three day job writing some ads may now become something a lot bigger – a proper integrated campaign. Which just goes to show how important it is to meet people whenever you possibly can. Had we done everything over the phone we might not have explored the brief further. Of course that isn’t always possible, but it seems to me we become increasingly lazy about the face-to-face. Skype is great, but even then it doesn’t – and shouldn’t wherever possible – replace a meeting in a cafe, with good coffee, and pen and paper and a handshake at the end of it all. All kinds of things can come up in a face-to-face that will remain latent in an mail or phone call. And of course trust grows quicker when you can look a person in the eye.

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Tips For Generating Leads For Your Business Through Facebook

Anyone in business knows that social media forms a key component in any modern marketing strategy. But how does that work? Let’s look at Facebook. I’m going to assume you’ve already got a Facebook account and you have a few ‘Friends’ – probably 90% of whom you’ve never met;)

First thing you need to do is form a group. Look to the left of your page and you’ll find a list of options that begins with ‘News Feed’. If it’s not showing up under that, click on ‘More’ and it’ll appear underneath. So click on groups . Then click on ‘Create a group’. There are lots of groups out there, so what are you going to call it? You want to think about this. If you’re a business, you want that name to tie up with your business name or primary benefit.

Let me give you a real life example. I’m a marketing consultant for a company selling acu mats manufactured by Mysa. Now these Mysa mats – already very successful in Sweden – are fitted with dozens of ‘healing tips’. As you lie on the mat, these specially coated healing tips work on your back and neck like a gentle kind of acupressure, stimulating blood circulation and the release of healing hormones, such as endorphins and oxytocin.

OK, so what did you take from that? Healing tips anyone? See the word play?

Then I went over to Google’s keyword tool and did a search for ‘healing tips’. Over 8,000 a month. Not bad. We’re not, at this stage advertising this group, but maybe at some later stage, so it’s good to know these words pull traffic.

So I called the group ‘Healing Tips with Mysa’. It sounds – to passing traffic – like a forum offering tips on healing, right? When they get there, people discover it’s a word play. But it’s not a meaningless word play – the Mysa mat does heal the body.

So there’s a very good chance people’s interest will in fact grow as they read about the group. Especially if they have a bad back;) The group’s name also ties up with the strap line for the product – ‘Healing tips with a mat from Sweden’. See what we’re doing here? It’s called branding. So then you want to create a ‘Page’, or fan page. That’s usually pretty straight forward – you call it the same thing, only this time it’s ‘fans of…’ What if you don’t have a product? OK, give yourself an identity. What’s your usp – or, in English, your unique selling point? How are you going to promote – i.e. brand – yourself in business?

I called my own internet marketing group ‘Generous Entrepreneurs Online’ because it matches my website name. I like the word ‘generous’ as it supposes people in my group will be generous about offering up tips on internet marketing.

Now your description. Here you want to write a short description about what your group is for. Make sure it sounds like it has some benefits to offer by joining. This isn’t a sales page. This is all about you and your members sharing tips and maybe even stories related to your theme. Once you’ve formed your group, you’ll need to add members. If your group is very niche, you won’t want to invite all your friends. I wouldn’t invite all my friends to my internet marketing group purely to get numbers – you want participating members after all, the same as you want targeted traffic.

To find new members, you have to go into groups related to your own group and ‘add a friend’, one by one. Something like, Hi, there, I see we’re in the same internet marketing group. I’m also working in internet marketing. My primary business is X and I was wondering what you market for yours…’ Something like that. You shouldn’t be at all salesy, adding a link to some product or site – this is just spam. All you’re doing here is asking people to ‘confirm’ you as a friend and gently point them in the direction of your group and give a reason why it may be of interest NOT as a business opportunity but, rather, as a space in which to share same-theme-related experiences with other members.

Later, once you’ve added, say, 10-15 friends – and do your friends adding organically or you may attract the wrong kind of attention from fb ‘police’ – you can send all of them an email inviting them to your group. In that email you can talk to your invitees about the benefits of your particular service or product – but again, this is purely informative, not salesy. Once you have a group of 20 plus, you can send occasional emails – say one or two a week – informing members of a couple of benefits pertaining to your product or service. Don’t blast them a full-blown advertorial, just a couple of benefits each time. And ask them what they think of e.g. the Mysa mat? Get people to participate and chat. With time, these people will grow more curious and start to visit your site. And some, of course, will purchase from you.

You can then email your group to, say, a video demo of someone using and talking about his or her success with a Mysa mat. It could be a youtube video or, better still, a video ont he main website’s Blog page.

In fact, as Chris Farrell has been showing in an excellent series of videos on affiliate marketing 2.0, you can do this for any niche/group you go for. If your group is yoga, send members to videos in which you review a yoga related product. Put your link down and they can go from your video to the sales page. And you can bet they’ll be much more likely to buy if you do it this way because they’ll arrive at the sales page feeling they’ve first had an honest review from someone they trust.

So that’s groups. If you want to move a little quicker, you need to master facebook ads. The best guide I’ve come across is Jonathan Volk’s Facebook Ads Guide. I’ll be reviewing it shortly, but if you’re impatient, go check out this A-Z on Facebook ads for yourself.

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