Tag Archives: work from home

Include the family in your Internet Marketing

This week I’ve drafted the help of my eleven-year-old Saina with my next Camtasia video. She’s got a natural eye for design and has been working on a Powerpoint presentation that I’m adding to my next video for my Generous 1-2-1 Training. She’s had more fun than usual because we just signed up for a year’s subscription to PresenterMedia.com, where you can download all kinds of animated gifs. They have an impressive range of characters and graphics and they really help enliven your slide show and make it fun.

So I gave Saina my video sales script and she got to work, while I sat on the sofa writing emails to my subscribers. We discussed images, layouts, color schemes, branding, transitions… It’s been fun. We carry on with it tonight. She’s quick to get the lateral thinking you need to apply when searching for images to fit the words. I can already see the finished result is going to be a lot more fun than the last Camtasia video I did!

And talking of fun video – in fact fun and spectacular! – I’m a huge fan of Andy Jenkins’ Video Boss. It’s the most impressive video marketing course I’ve ever come across. His video presentations are totally awesome. I’m not even going to try to sell you his course, because it sells itself. The only question you’ll ask yourself is, Can I afford it? It is expensive, but then again it’s like film school and video marketing school rolled into one, so it still looks like great value.

Sadly, I will have to march on by myself – or until the next paycheque arrives. Then again, I’ve got 3 kids who know Camtasia and Final Cut, so maybe I can outsource!

And this brings me to say: one of the fun things about internet marketing, for me at any rate, is involving the kids in the projects I work on. They learn something with each new video I make, they get a little bit of cash when I sell something, and they have fun.

Sunday, Saina and I brainstormed ideas for a blog and we’ve got an idea (to be revealed) that’s pretty cool, as there’s a gap in the market for it right now. So, we’ll see. We’re off to Selfridges in Oxford Street later this week to do some research!

So anyway, check out those two sites:
Video boss

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Web Design For Internet Marketers

Web Design For Internet Marketers

James Francis is a British internet marketer, who is consistently generous with his provision of valuable content to his subscribers, so it’s no surprise his Web Design For Internet Marketers course is very good value for money.

It breaks down to 5 modules:

Module 1: Introduction To Simple Webpage Creation

Module 2: Creating Killer Squeeze Pages

Module 3: Designing Cash-Sucking Sales Pages

Module 4: Setting Up Your Own Members Area

Plus bonuses.

There are over 23 live videos with “100% uncensored footage” – all in a step-by-step format, leaving no room for error as you set about implementing them.

He’s also included his own high-converting web templates and PDF workbooks with each video, so you can follow along with the course. Check it out.

I personally vouch for the material. I think it’s only rivalled by courses from Lee McIntyre. But I haven’t seen Lee put out a course this thorough on the practical side of squeeze page creation/list-building. Lee is fantastic on strategy, but if you’re looking for a step-by-step approach, you’re in great hands with James.

Web Design For Internet Marketers

Click the image or just here to check it out.

Oh and if you go for it, I will send you FREE my own Power Up Your Squeeze Page ebook which perfectly complements James’s course. Just email me at nicpenrake [at] generousentrepreneursonline.com with your receipt and I will send you Power Up Your Squeeze Page by return.

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How not to market online

When you’re completely new to IM, you just want to get out there and start selling, right? You’ve been told to take action, so you want to broadcast to everyone, Here’s me, I’ve got a great product or sysem!

The thing is, no one gives a shit. And if you paste/pitch your products on Forums and Facebook, people actually think worse of you. I know it sucks – wouldn’t it be so much easier if that’s all you had to do? – but once you’ve been online for a while, you’ll be feeling exactly the same. It’s just kind of vulgar and naff.

So the first thing to learn is patience. Put your time into working at something that will attract and help people, and build yourself a real business.

Credibility is ESSENTIAL for long term business and profits. You have to interact and generally appear as though you are interested first in helping people, and second, making money. You have to convince people that you deserve being paid. And then it’ll start coming in.

The only person going to buy from you when you shout your wares in a forum or on FB is another newbie, as desperate or more so, than you. True, there are more newbies joining every day, but if you are only targeting ‘virgins’ you are unlikely to develop any lasting business relationships that provide you with a sustainable source of income.

Making Money Online involves creating a BUSINESS. Only businesses make money – and businesses are all about solving problems for people.

Whatever niche you are targeting always ask the question, ‘What do they need and how can I help?’ Provide a tangible answer to that and you’re in BUSINESS.

Want help with your online business – which perhaps is not even a business yet? Make a start here – http://learn-internet-marketing.ws

Or Skype me on nic.penake

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Writing your own e-Book

Writing your own e-Book

I appreciate that, in the internet marketing niche, the ebook is no longer quite the thing it was. We have video now, and lots of it. Video tutorials are more to people’s taste, it would seem… And yet, videos aren’t always accompanied by the clearest of voice overs….

I bought a product recently – a ready-made website using WordPress – that came with a very bad video tutorial. If you were a beginner, you’d have given up, plain and simple. Myself, I had to stop, pause, rewind… and even then I had to ask a friend to help out with a couple of things.

What I’ve found with a lot of ebooks, especially the freebies, is that they’re poorly written, they contain pages of waffle and fluff and don’t cover all the steps I need in order to have a solid foundation in the kind of marketing they are aiming at.

That’s why I sat down to write an ebook on writing and creating squeeze pages. There’s plenty of info on this subject and plenty of videos on various aspects of the squeeze page system, but I wanted to write an ebook that covered all the basic aspects of the squeeze page – from concept and creation to promotion. This had to be the book that I wished I’d found when I started out.

When marketers tell you you can knock out an ebook in an afternoon, well, good for them…. Mine took me a solid week. Admittedly, I went to the trouble of designing an eye-catching cover and taking the main picture (I had a friend do the photoshop work) and I spent a few hours screengrabbing images, a couple more just formatting the pages… By the time I’d finished, I realised I wasn’t going to make this a giveaway any more. I’d be charging $7, if only to partly cover my time on the job. I’d be very surprised if it made me the equivalent I’d charge as a copywriter – but I wrote it in the spirit of a giveaway, so that’s OK.

One of the problems everyone has with internet marketing is the sheer volume and diversity of information on the subject. One day we wake up and there’s an email telling us we should devote all our energies to Facebook marketing. The next day it’s backlinks. Then it’s CPV. Or Cell phone marketing. And if you think that’s enough, no, you should also be vlogging. Basically, go put your head in the microwave…

And we read all this info – a bit here, a bit there – or view it – and although we’re learning, we struggle to put it all together. Some of us, who have mentors, get a little help, but most of us just have to do it ourselves. ‘It’s not rocket science,’ you keep hearing, and yet 95-97% of people in internet marketing don’t make a profit.

So, in a bid to make a little dent in that figure for failure, I’ve written an ebook that aims to pull together various techniques into one coherent story. It’s called Power Up Your Squeeze Page. Do look out for it.

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How to deal with information overload in internet marketing

After a week in which I really took on WAY TOO MUCH, I thought I’d give you a tip on how to deal with INFORMATION OVERLOAD – because, let’s face it, it’s a common problem for internet marketers everywhere.

Last week I was not only running my primary business, pitching my feature script to agents and producers and looking after my three kids more or less single handedly, (oh, and the cat), I was avidly trying to digest and action 3 new programs I liked the look of. Round midnight I was looking in the mirror to see this red-eyed zombie looking back at me, asking me, What the heck?

So come the weekend – and yes, I was working the weekend again, because the kids were at their grandparents and it seemed like a good opportunity to do YET MORE WORK – I decided, STOP DOING SO MUCH.  (As if my kids hadn’t said this a hundred times already). Make a plan, the zombie said.

And what he meant was, writing down an achievable action plan for the day.

So: coffee and email till 9.30. fb and twitter till 10.15… and so on. Actually writing down the time I would allot to each task. And what this did for me was help deter me from exploring every tasty looking email that happened to drop into my inbox. It gave me a sense of structure and purpose. It took away the kind of anxiety that creeps up on you by the time you’ve done 7-8 hours online – because it does: we always start to feel we’ve spent too much time here and there and not enough there and over there.

It seems so obvious, doesn’t it. But do you do it? Do you write yourself a timetable and stick to it? It’s a way of regaining control. Instead of following every other email and link and disappearing down some sales funnel, you stick to the schedule you’ve made for yourself. Give it a go and discover the difference it can make.

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How to get more traffic to your blog

…Put up a video of yourself singing in the shower. Your cat looking vaguely guilty for bringing in a headless pigeon…

But if you don’t have such footage…

…here are a few ways you can use to turn your blog into a mini magnet.

Open with compelling, keyword-rich titles.

If the title doesn’t strike a chord in your visitor’s mind, he’s gonna walk within half a minute or so. If you’re nuts’ about raw food, get those high search volume keywords in there in the title and first paragraph.

Don’t be afraid to repeat your main keywords. So if it’s raw food, you could say: Raw food isn’t a raw deal, except on the cancer lurking within

A strong title will increase your search engine visibility as well as increase the likelihood of visitors Retweeting or Liking your post. So that means their friends get to read you… and may also Retweet or Like… You get the picture.

Write blog posts that don’t tell your visitors the bloody obvious

Blog posts that waffle on about the patently obvious truths in life, or talk about how wonderful you are, are the verbal equivalent of a fart. Don’t we have enough vanity and celebrity crap to be getting on with?

Write blog posts that answer questions that you would have wanted answers to when you first started out. Create how-to’s and give away your best material. Be generous, create a vibe… people will tune in… eventually;)

Make it easy to subscribe to your blog

You know that little icon you see everywhere – the orange one that reminds you vaguely of radar. Put that up and then title it something like, Keep up to date with me. Don’t leave it there without the words urging them to take action.

Even if your blog is moneteized, remember people don’t got o a blog in a mindset, thinking, Oh, I wanna go shopping. They are here to read and pick up FREE stuff. Once a visitor subscribes to your blog, he or she becomes a potential buyer. But don’t make the mistake of assuming they signed up to be sold to – go easy on that one; make your sales pitches occasional not predictable.

Make sure your email and RSS subscription boxes are “above the fold” and easy to find.

Add a Retweet button to the top of every post and a ShareThis/like button at the bottom of each post.

If you write well, people are happy to Rewteet. It looks good on them too. On WordPress it’s easy to add Retweet or Like – they’re plugins.  Just go to Add new Plugin, and search for Retweet or Like button and install.

Add your blog posts to your Facebook business page

Sign up for a facebook ‘NetworkedBlog’ to get your blog posts appearing on your Facebook business page every time you write a new post. This will increase your reach – with no xtra work coming from you – and enrich your business page with more (hopefully good) content.

Add your blog posts to your LinkedIn profile

If you’re running a WordPress blog, you can have your most recent blog posts appear on your Linked in profile. You can set this up by going to the Application Directory under the More navigation tab.

Tweet out your blog posts

Pick up the url for your post and run it through bit.ly, the shortner service (it’s free to register) then post to twitter. If all you post on twiter is the net hot business opportunity you’re going to turn into a spamometer, so a good post now and then helps lift your twitter profile as well as driving traffic (albeit not that much) to your blog.

Leave intelligent comments on other blogs

Leaving a comment on another blog will create a link back to your blog. But make it count or the owner may well delete it. If it’s intelligent, the blog owner may even reciprocate…

Home in on influential blogs within your industry, but don’t ignore well-written blogs that may not have much readership just yet.


That’s Japanese for stick at it. (My ex used to say that to me all the time;) It takes a while to develop a readership and drive a strong number of people to your blog on a regular basis. I’d say you need to reckon on having to write 2 – 3 blog posts a week for six months before you start making money from your blog. Your posts don’t need to be long; so 300 – 500 words is fine, so long as it shows evidence of some thought behind it, otherwise it just looks half hearted and indulgent.

Give your blog limbs

By that I mean, link your blog to your youtube channel(s), you twitter account(s), your facebook group, and so on.

Brand yourself

And wherever possible brand yourself in the process. For instance, my blog is called Generous Entrepreneurs Online. Guess what my facebook Group and fan pages are called. Excatly. And my youtube account? GenerousMarketingMan. My twitter account (one of them)? GenerousBoy. I now own the word Generous in internet marketing. What word or emotion would you like to own? Think about before you just slap down any old name.

If you need help driving more traffic to your blog, or converting that traffic into business, get in touch through the contact tab.

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The Six Figure Business Model – With Assistant, Saina

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Learn Internet Marketing With A Generous Marketing Mentor

Is this anything like your story?

You tripped over a url one day – like a bit.ly or a tinyurl – something about a fantastic system generation Mr P $100,000 a month on auto pilot, maybe you were on twitter or facebook… anyway, whatever, and that link took you tumbling down a well till you landed on a – guess what – a landing page. Otherwise known as a squeeze page, or lead capture page. This funny looking, solitary page with lots of red type and quotes was so ripe with plumy messages, you couldn’t help but type in your name and email and downloaded your ebook or report, and maybe you went on straight away to buy your first product … and then you did it again… and again… and again…

…until you’d wake up mornings to find your inbox littered with bold messages, promising easy ways to wealth and abundance… And so  you got hooked, chasing this online income, these easy pickings you’d been reading about, eyes nearly popping out of your head… but somehow – were you jinxed or something – it seemed everyone else was making money and you were just spending it.

Work from home became work-from-home hell

If you haven’t already discovered it, you possibly know the solution already: you need a mentor. A coach. Some training. And not just any old mentor, a mentor who is going to make him or herself truly available AFTER he or she’s sold you his system, his product – because all mentors have them.

So don’t struggle alone – no, life’s too short.

Get a generous marketing mentor to help you

Why do I say generous? Because if he or she isn’t, he or she doesn’t really understand the value of attraction marketing. To attract people – to market, to make money – you have to be generous.  It’s quite simple really.

Internet marketing has a lot to offer – money, freedom, the fun of helping others dump their boring day jobs and move on to something that gives them more satisfaction… But it takes work to get there.

Information overload?

If you are just starting out in internet marketing, chances are you are already overloaded with information. You could have been working at this game for a few months and still made little money.

You have a vague idea what seo is. You muck around with google’s keyword tool and make a list. That’ll do it, you think. A week later you wake up to see you’ve just spent $200 dollars and still haven’t got a sale. I’ve been there. All the gurus have too. Again: solution: a generous marketing mentor.

Working hard and getting nowhere just doesn’t feel fair, does it. The damnest thing is, you know you have it in you to be a successful entrepreneur. Hell, you’d settle for a few hundred dollars a month just now.

How to get ahead in internet marketing

If that’s how you feel, you have to take action. And that means you need to learn internet marketing from a generous marketing mentor who will stick by you and bring you on, introduce you to his network, keep feeding you marketing tips and encouragement.

Did I say a few hundred dollars a month back there? OK, let’s think bigger now. Six figures big. Think that’s not possible? You and six figures? Believe me, it is possible. You just have to take action. And keep taking action. With your generous marketing mentor by your Skype.

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Bank Big Commissions Working With YourNetBiz

In this video I give you the heads up on the kind of investment you need to make in order to get set up with YourNetBiz and the kinds of commissions you can look forward to once you join up and get working on the program. Once you’ve watched the video, I’d recommend you do the YourNetBiz tour.

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