The Art Of Getting The Most Out Of Your Ad Swaps

  • Sumo

Ad swaps are great – they’re a quick and affordable way of building your list which otherwise can feel like building a mountain pebble at a time.

However, I’m amazed at just how many swipes (email copy from your partner) are of poor quality. Usually it’s not the site that’s so bad, it’s the copy. OK, I’m a copywriter, so I (should) have an advantage, but many of these swipes I get asked to look at lack any kind of fresh urgency or craft.

A swipe doesn’t have to be long. Short is good. But short and blunt isn’t so good. It should sound like it’s coming like a friend, not like you want to shove someone’s face into an optin.

The thing you have to consider here is:
– how do you write to your list?
– and how would you like to be addressed?

I sometimes wonder whether ad swappers actually read back their own copy. The people they are mailing to are probably receiving anywhere between 10 and 200 emails from other marketers per day. What’s going to make them want to read yours?

If your ad swap partner has sent you a bum piece of copy, politely suggest a re-write. Many people are grateful when you send them back an improved swipe for their mail-out.

In any event, you need to consider your own list, because your subscribers are used to getting YOUR emails mostly and, if you suddenly start sending a fleet of emails in all different kinds of styles, they’re going to feel you’re spamming them – they didn’t sign up for this!

Make more of every swap you do

Every time you do a swap, you make a connection – with the person you’re doing the swap with. Because every swap is an opportunity… to connect. Some people can’t or won’t be bothered – that’s fine, don’t press – but there will be some who are grateful for the contact and keep in touch with you. If you’re doing swaps through a site like safe-swaps, it’s easy to do a swap and forget about your ad swap partner and carry on seeking new people. But that’s a waste, in my opinion.

If the swap goes OK, get your partner’s email and Skype and stay in touch. If you’ve built up enough trust, you can do swaps and maybe jvs further down the line.

You’re not just building your own list here, you’re building alliances with other marketers. You can’t seriously befriend everyone, but if you reach out to anyone who works well with you, you will make a few solid alliances – and you never know how useful they could be in the future.

While you’re here, why don’t you pick up my FREE guide – Swap Your Way To The Top – which takes you all the way, step-by-step, how to set up your offer and sales funnel, through to the art of a good swap.

And if you want to swap with me (in the IM niche), send your swipe to nicpenrake@generousentrepreneursonline.com together with your proposal and let’s see what we can do.

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