The Basics of List Building

  • Sumo

List building has become a popular tool used by online marketers to get more subscribers to increase the likelihood of making more sales. This article gives basic information about list building so as to help you understand how this can help you in your business.

What exactly does list building entail and how can it help online marketers get more subscribers? List building is essentially collecting the names and e-mail addresses of your potential customers through your company website. As you may have noticed, some websites have a small box that asks people to register their e-mail addresses so they can receive the newsletter or something similar, such as information about promos, product launches, and such. To make it more enticing for customers to sign up to their mailing list, a lot of online marketers offer freebies to those who will be subscribing to their lists, such as free products, e-books, discounts on their products, and other such goodies to increase their interest in joining the mailing list.

Once your subscribers have registered to the mailing list, you can then send them information relevant to your niche. Common content of mailing list messages include informative articles about or related to the products and services of the seller, promos, discounts, and launches of their own products, and other such information that is relevant to what the website offers.

List building is a great tool in marketing, because you are targeting the people who are already interested in your product, as opposed to shoving advertisements down peoples throats, regardless of whether they want to buy what you’re selling or not. The key is to keep your customers’ interest so as to build their trust and make it more likely for them to avail of the products and services that you’re offering.

Click here if you’re interested in finding a list building tool that can help you get more subscribers quickly and easily




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2 Responses to “The Basics of List Building”

  1. Richard Goutal August 3, 2011 at 5:57 pm #

    Hi Nic, I tried a few solo ads a number of months ago. I wanted to have a few more folks to add to my 200 or so core core subscribers. What I discovered was that adding another 300 names via the solo ad route (not too different than swaps in terms of people I think) was that my open rate went down. Sure I would like many more names but I do value also the relationship part. It’s a bit of a dilemma. What’s your thoughts?
    Richard Goutal recently posted..Internet Marketing Training | The Good, the Bad, and the Ugly

    • admin August 4, 2011 at 12:32 pm #

      Hi Richard, I totally understand your concerns and your question is one I often puzzle over. If you build your list at speed, it’s almost inevitable your open and CTR will drop and your list will become less responsive. If you build slowly, you have a better relationship with your list, but if your list is mainly comprised of freebie seekers, you’ll notice a drop in sales. Marketers like John Cornetta build at speed. He must experience a lot of unsubscribes, but he goes at such a speed he makes money – for him it’s purely a numbers game. I’m not saying John doesn’t offer value, he does, but he certainly blasts his list. I really think there’s no hard and fast rule. You probably just have to monitor what works for you. I try for a balance. Next month I’m not renewing my safe swaps sub, so I can be more selective about the swaps I do. Add me on Skype (nic.penrake) and I’ll invite you to my Generous Swaps room.

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