Why invest in the Resale Rights of best-selling products?

  • Sumo

Is it worth investing in the Resale Rights to ‘old’ internet marketing products?


The quick answer to that is… I’m not sure yet. But, if you think about it, it shouldn’t be so different from selling PLR. In fact, given that a lot of PLR is crap – and most marketers worth their salt know this to be true – you’d think that selling quality products, even if not brand new, provided they still solve current problems, should be a lot easier.

Last week I purchased Mike Filsaime’s WSO, giving me Resale Rights to 3 of his top selling products: PowerLink Generator, Viral Friend Finder and The Butterfly Manuscript (the document, not the software). Seemed like a solid investment. But you do wonder about things like this. I mean, why’s he giving us resale rights, after all? Could it be his products are no longer so hot? On the other hand, it could be a clever way of bumping up the awareness for 3 products that are evergreen – and still work effectively.

So I think to myself, you won’t know till you DO something, right?

I downloaded this pretty huge kit of stuff, which included sales pages, affiliate pages and so on. It took me two short days to edit the pages and upload to my server. I could have done it quicker – but I’m a copywriter, so I went through every line of copy pruning and correcting typos like ‘your’ instead of ‘you’re’ and ‘it’s’ instead of ‘its’. (Come on, Mike, get someone to check your copy!) On the whole the sales pages were well written, though, if a little repetitive.

I’ve now linked The Butterfly Manuscript and PowerLink Generator to a squeeze page/sales funnel – and they’re due to get a run this coming week. I’ll let you know how this experiment turns out in a later post.

I paid $27 for the privilege of being able to sell Mike Filsaime’s 3 best-selling products – and I’ll make all that back with one sale. I’m offering all 3 products at a price that undercuts the competition – as far as I can tell, having done a quick search. So I have a reasonable chance of going into profit fairly soon.

The importance of having a range of internet marketing products

One thing I’ve noticed marketing in the IM niche – even with a large list, it takes a lot of $9.00 sales to make a day’s wage. You really do need to have a few products that market at $47 and above. You’ll never get rich selling at $7.00 and $9.00. I have my own coaching program – Generous 1-2-1 Training – that pulls in $297 (a one-time fee) – but I have few products between $17 and $297, which is partly why I invested in Mike Filsaime’s WSO – now I have 3 at $47-$77. It’s grown increasingly apparent to me you have to have products you can call your own that range from $7 to $47 to $77 and $97 all the way to $197 and $297.  As well as providing you with a bigger source of income, having a range puts you out there as a credible authority in your niche, pretty vital if people are to trust you, long-term.

Next I’ll have to do a little extra research on viral marketing etc. and knock out a few articles that can link to my new sales pages for The Butterfly Manuscript etc.  Perhaps a Squidoo lens, too. I’m curious to see how well these products convert, given they aren’t ‘launch products’.

Mike’s WSO offer is now closed. I’m not surprised: if everyone had the resale rights to his top products their value, perceived or otherwise, would surely drop beyond recovery point.

I’ve been checking the products over and each one has its merits. As I said, I’m selling all 3 at well below what others are selling them at, so if you want to get more advanced marketing tools and strategies, now might be a good time. I’ll be honest with you, though, they are NOT for the complete beginner – they are aimed at marketers who are at least reasonably fluent at putting together a squeeze page and sales funnel.

The Butterfly Manuscript – for advanced strategies in internet marketing (will definitely take your marketing to the next level)

Power Link Generator – this link will take you to an optin page and a video demo of the product.

Viral Friend Finder – as it sounds, a piece of software that you upload to your site which allows you to encourage visitors to your websites to recommend your links to their friends.

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