Ethical Affiliate Marketing and Disclosure Checklist

Identify every material connection

Payment, commission, free products, discounts, employment, ownership, and close relationships can affect how readers evaluate an endorsement. Record the relationship before drafting the recommendation.

Place the disclosure with the claim

Put plain-language disclosure where a reader will see it before or with the endorsement. A policy page alone does not explain the relationship on a specific article, video, email, or social post.

• Name the relationship in words the audience understands.
• Keep it close to the recommendation and visible on small screens.
• Repeat it when the format or platform makes earlier disclosure easy to miss.
• Do not hide it in hashtags, menus, or a long block of unrelated text.

Support the review itself

Describe what was tested, for how long, under which conditions, and what was not tested. Do not imply typical results from an exceptional example or repeat a seller's claim without support.

Recheck the destination, price, terms, and disclosure when the article is revised. Remove the recommendation if the evidence no longer supports it.